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What technology should real estate agents be experts in

As a real estate agent, it’s important that you become comfortable with the latest technology. This is especially true if you’re an older agent changing careers. After all, many of the other new agents you’re competing with are just finished school, and already know their way around technology. If you want to compete, you will […]

How to do marketing for your property location niche

Now that you have established a location to specialise in, it’s time to start some targeted, compelling real estate marketing. Make sure you are adding the leads you generate to your database and tracking them over time. Always remember your goal is to have a real presence in your target neighbourhood. That means you need […]

8 Important Real Estate Metrics All Property Agents Should Measure

Real estate metrics Like in any industry in Malaysia, and especially for real estate negotiators, the only way to truly succeed is to know how your ‘success’ is measured. Most real estate negotiators fail in their first year because they are taught to sell, but not held accountable for their actual metrics and long-term performance. […]

Essential tech tools for all top real estate agents

  #1: Responsive Real Estate Website Ensure you have a beautiful, mobile-friendly site that displays your property listings   #2: CRM Lead Management System Use a CRM database that helps you add, organize, and prioritize leads.   #3: Comparative Market Analysis Tool Find a CMA resource that allows you to visually compare local listings.   […]

How much does Google Search Advertising Cost for Real Estate Agents?

How much does Google Search Advertising Cost The answer to this question isn’t as simple as it seems. Google advertising or AdWords involve many different factors that ultimately determine the cost of your search engine advertising. In this guide I will attempt to break down the cost to make it easier to understand for beginners […]

Why Your Personal Real Estate Brand Matters – Real Estate Branding Series

  From the moment somebody comes into contact with your real estate brand, a perception and relationship starts to develop. It starts off simple, a logo here, some marketing there? but ultimately, this relationship is something that could decide if your real estate business is a success or failure. So it’s up to you to […]


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