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Real estate digital marketing strategy during Covid-19

With the corona virus crisis changing the real estate industry, its time to embrace a “new normal”. Real estate agents will need to get creative with their property marketing strategies. Here are the three most important functions for real estate agent or property developer during covid-19: 1. Prospecting for new property leads, 2. Nurturing your […]

How to keep your real estate business alive during Covid-19

In these difficult times it’s especially hard to focus on the strategic decisions needed to keep your real estate business running. Instead, you’re fixing problems, adjusting to a new way of working from home, and trying to help your clients who are anxious and uncertain. We know that being strategic is harder during moments of […]

What technology should real estate agents be experts in

As a real estate agent, it’s important that you become comfortable with the latest technology. This is especially true if you’re an older agent changing careers. After all, many of the other new agents you’re competing with are just finished school, and already know their way around technology. If you want to compete, you will […]

How to do marketing for your property location niche

Now that you have established a location to specialise in, it’s time to start some targeted, compelling real estate marketing. Make sure you are adding the leads you generate to your database and tracking them over time. Always remember your goal is to have a real presence in your target neighbourhood. That means you need […]

8 Important Real Estate Metrics All Property Agents Should Measure

Real estate metrics Like in any industry in Malaysia, and especially for real estate negotiators, the only way to truly succeed is to know how your ‘success’ is measured. Most real estate negotiators fail in their first year because they are taught to sell, but not held accountable for their actual metrics and long-term performance. […]

Essential tech tools for all top real estate agents

  #1: Responsive Real Estate Website Ensure you have a beautiful, mobile-friendly site that displays your property listings   #2: CRM Lead Management System Use a CRM database that helps you add, organize, and prioritize leads.   #3: Comparative Market Analysis Tool Find a CMA resource that allows you to visually compare local listings.   […]


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