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How to positively promote yourself as a real estate agent

All the skills, technology and expertise in the world won’t matter unless you are positively perceived from the audience. Your agency, your listings, your property developer, these can only take you so far. You also need to offer proof that you, above all others, are the best real estate professional your leads should work with. […]

How real estate agents can work with social influencers

    As influencer marketing becomes more and more larger as a marketing channel, you should not deny using this new medium to help your real estate business. For social influencers you should offer your input for a future blog post or Instagram ideas to one or more of the best influencers in your market. […]

Top 5 Tips for real estate agents winning on Instagram

1. Deliver Value Ever hear of an influencer? Instagram has created its own universe of trailblazers, and if you use it the right way, you could become one too. Sharing content is not only great for educating your followers but also establishing yourself as a real estate “thought leader” and brand. Being a local expert […]

How to attract attention to your real estate website

Think about how you spend your time out of the office. You have to meet with prospective seller clients to convince them you’re the agent to represent their home sale. You meet with existing clients to update them on new offers or properties to show them. You showcase listings via open houses and private viewings. […]

How To Do Commercial Real Estate Marketing in 2020

The commercial real estate industry in around the world and especially Malaysia is experiencing a challenging period due to the Covid-19 crisis. So in order to do well in this current situation, real estate professional needs to be more intelligent with their marketing efforts and strategy. In today’s tech-enabled environment, real estate professionals must be […]

Essential tech tools for all top real estate agents

  #1: Responsive Real Estate Website Ensure you have a beautiful, mobile-friendly site that displays your property listings   #2: CRM Lead Management System Use a CRM database that helps you add, organize, and prioritize leads.   #3: Comparative Market Analysis Tool Find a CMA resource that allows you to visually compare local listings.   […]

How to use content from positive customer feedback

Think about your real estate clients, the people whose reviews, ratings, and testimonials ultimately matter for your long-term success for you as a real estate agent. It’s these people who can most impact your future lead generation and sales numbers, as it’s their voices that will be heard by those prospects when it comes time […]

How to create real estate content during Covid-19

Real estate professionals have a unique opportunity right now amidst the obvious challenges of social distancing and the temporary slowdown in the property market. Everyone is online during the lockdown and social media impressions are up 33% and more than ever people are seeking out digital information and entertainment. Because of this, it’s a great […]

5 ways to write good property engagement emails

1: Personalise every single email you send to prospects It’s a very simple thing to do, just by adding your leads’ names to the top of every email you send them. However, this kind of personalisation goes a long way in building trust with your real estate prospects, getting them to engage with your communication, […]

What technology should real estate agents be experts in

As a real estate agent, it’s important that you become comfortable with the latest technology. This is especially true if you’re an older agent changing careers. After all, many of the other new agents you’re competing with are just finished school, and already know their way around technology. If you want to compete, you will […]


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