How to do marketing for your property location niche

Now that you have established a location to specialise in, it’s time to start some targeted, compelling real estate marketing. Make sure you are adding the leads you generate to your database and tracking them over time. Always remember your goal is to have a real presence in your target neighbourhood. That means you need […]

4 Database Marketing Tips Real Estate Professionals Can Use To Make More Sales

In these unpredictable times, there isn’t really one solution that can turn back time.  So it is important to focus on solid, actionable steps that you can control and implement day-by-day. While we are practicing the new norm of “social distancing” and taking a pause from our typical daily routine, you as a real estate […]

5 Tips To Writing Good Property Engagement Emails

  1: Personalise every single email you send to prospects It’s a very simple thing to do, just by adding your leads’ names to the top of every email you send them. However, this kind of personalisation goes a long way in building trust with your real estate prospects, getting them to engage with your […]

How to positively promote yourself as a real estate agent

  All the skills, technology and expertise in the world won’t matter unless you are positively perceived by your prospective clientele. Your agency, your listings, your property developer, these can only take you so far. You also need to offer proof that you, above all others are the best real estate professional your prospects should […]

How real estate professionals can improve their lead and client management

When it comes to lead & client management, you need a good system to identify which leads are priority, and which can be revisited later. Timing is very important when nurturing leads, and in order to make the best use of your resources and reach out to prospects that are likeliest to become paying clients, […]

How do property agents prepare for a client viewing

Agent Preparation For Viewing The first thing to remember is not to be unprepared. Prepare well for the viewing; ideally, plan one day in advance. Remember your personal value and your list of key differentiators from your competition, and practice saying them in your conversation with clients. You have to know your competition well, and […]

How to turn real estate goals into marketing tactics

Turn real estate goals into marketing tactics Now that we’ve established how to create a property marketing action plan, it’s time to consider real estate marketing ideas and tactics for typical agents and agency goals: 1. Lead Generation Real estate lead generation can takes many forms, and the tactics for getting leads will depend on […]

How to turn your business goals into real estate marketing actions

Business goals into real estate marketing actions Business goal-setting is just the first step in reaching real estate business success. Just by setting goals doesn’t automatically lead to results. Instead, many goals become just another thing on the never-ending to-do list for real estate professionals, and year after year you’re left with the same list […]


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