How to evaluate yourself as real estate professional

In order to evaluate yourself as a top real estate professional, you need to measure, analyse, iterate, and improve yourself all the time. Improving your skills and increasing your household income as a real estate agent begins with monitoring your behaviour and performance regularly. Here are a few methods for self improvement.   1. Performance […]

How to be an effective new real estate agent?

In Summary When it comes to starting in real estate, your marketing will take you far but your branding will take you even further. You will need to spend your early months on building your personal brand and connecting with your local community. This will not only help you get more property listings, but it […]

How to do marketing for your property location niche

Now that you have established a location to specialise in, it’s time to start some targeted, compelling real estate marketing. Make sure you are adding the leads you generate to your database and tracking them over time. Always remember your goal is to have a real presence in your target neighbourhood. That means you need […]

How to positively promote yourself as a real estate agent

  All the skills, technology and expertise in the world won’t matter unless you are positively perceived by your prospective clientele. Your agency, your listings, your property developer, these can only take you so far. You also need to offer proof that you, above all others are the best real estate professional your prospects should […]

How do property agents prepare for a client viewing

Agent Preparation For Viewing The first thing to remember is not to be unprepared. Prepare well for the viewing; ideally, plan one day in advance. Remember your personal value and your list of key differentiators from your competition, and practice saying them in your conversation with clients. You have to know your competition well, and […]

How to prepare for a real estate client call

Client Call Preparation STEP 1: PREPARE FOR THE CALL This is the conversation that secures you the actual property viewing. Which is very critical! SAY YOUR PERSONAL AFFIRMATIONS OUT LOUD Real estate is a very hard, and highly competitive business. The way to stay positive is to repeat your daily personal affirmations. It may sound […]

Real Estate Print Collateral – Real Estate Branding Series

The real estate industry has always been an extremely competitive industry. Only the most eye-catching , original, & beautiful advertisements get any attention at all from people, and it seems like property print media often plays second runner up to the digital world. But this is not always the case. The reality is that exhibitions, […]

Real Estate Sales Enablement – Real Estate Branding Series

WHAT IS REAL ESTATE SALES ENABLEMENT? For the real estate industry, sales enablement is the process of providing your brokers, negotiators and agents with the vital information and tools they need to market, sell and rent out property more effectively to their clients. This important process involves creating internal systems and branding materials that will […]

Real Estate Brand Consistency – Real Estate Branding Series

    Your real estate brand is shaped every day by the thousand small gestures clients get from your company and staff. A gesture might be an interaction with one of your agents, a post on your real estate agency’s Facebook page, or a direct mail postcard received. Since all these elements contribute to building […]

Real Estate Brand Management – Real Estate Branding Series

WHAT IS REAL ESTATE BRAND MANAGEMENT? This term may be slightly misleading. Brands aren’t managed or they? They are shaped, guided and moulded over time. Although you can’t actually control every single experience a client has with your real estate brand, you can drive and influence their perception of your brand. Brand management will help […]


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