How do property agents prepare for a client viewing

Agent Preparation For Viewing The first thing to remember is not to be unprepared. Prepare well for the viewing; ideally, plan one day in advance. Remember your personal value and your list of key differentiators from your competition, and practice saying them in your conversation with clients. You have to know your competition well, and […]

How to prepare for a real estate client call

Client Call Preparation STEP 1: PREPARE FOR THE CALL This is the conversation that secures you the actual property viewing. Which is very critical! SAY YOUR PERSONAL AFFIRMATIONS OUT LOUD Real estate is a very hard, and highly competitive business. The way to stay positive is to repeat your daily personal affirmations. It may sound […]

Real Estate Print Collateral – Real Estate Branding Series

The real estate industry has always been an extremely competitive industry. Only the most eye-catching , original, & beautiful advertisements get any attention at all from people, and it seems like property print media often plays second runner up to the digital world. But this is not always the case. The reality is that exhibitions, […]

Real Estate Sales Enablement – Real Estate Branding Series

WHAT IS REAL ESTATE SALES ENABLEMENT? For the real estate industry, sales enablement is the process of providing your brokers, negotiators and agents with the vital information and tools they need to market, sell and rent out property more effectively to their clients. This important process involves creating internal systems and branding materials that will […]

Real Estate Brand Consistency – Real Estate Branding Series

    Your real estate brand is shaped every day by the thousand small gestures clients get from your company and staff. A gesture might be an interaction with one of your agents, a post on your real estate agency’s Facebook page, or a direct mail postcard received. Since all these elements contribute to building […]

Real Estate Brand Management – Real Estate Branding Series

WHAT IS REAL ESTATE BRAND MANAGEMENT? This term may be slightly misleading. Brands aren’t managed or they? They are shaped, guided and moulded over time. Although you can’t actually control every single experience a client has with your real estate brand, you can drive and influence their perception of your brand. Brand management will help […]

Real Estate Brand Identity Design – Real Estate Branding Series

Real estate marketing expert Ben Liau once defined a brand as “A consumer’s perception, expectations, memories, stories and relationship with a company, person, product or service. This is a great, all-encompassing definition that acknowledges the intangible aspects of what defines a brand. But with real estate branding there are also physical/tangible assets that play an […]

Top 5 Tips for real estate agents winning on Instagram

1. Deliver Value Ever hear of an influencer? Instagram has created its own universe of trailblazers, and if you use it the right way, you could become one too. Sharing content is not only great for educating your followers but also establishing yourself as a real estate “thought leader” and brand. Being a local expert […]

How to create real estate content during Covid-19

Real estate professionals have a unique opportunity right now amidst the obvious challenges of social distancing and the temporary slowdown in the property market. Everyone is online during the lockdown and social media impressions are up 33% and more than ever people are seeking out digital information and entertainment. Because of this, it’s a great […]

How to use content from positive customer feedback

Think about your real estate clients, the people whose reviews, ratings, and testimonials ultimately matter for your long-term success for you as a real estate agent. It’s these people who can most impact your future lead generation and sales numbers, as it’s their voices that will be heard by those prospects when it comes time […]


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