What Is Geographic Farming?
Real estate geographic farming, also known as geographic farming or prospecting, is a proven method of marketing your real estate profile or business to a specific neighbourhood or local proximity so that it raises awareness of your personal brand, captures leads, earns referrals and gains listings. When used effectively, farming provides an excellent opportunity to connect with potential sellers in a specific area.
The aim of geographical farming is to eventually become the expert, thought leader and ultimate voice of real estate in that particular area. Owners of that neighbourhood know you as the local area expert and will recommend you to other residents as well.
Geographic Farming is the most powerful way to grow and maintain a successful real estate business. It allows you to establish your brand and centralize your listings and sales in one geographic area. To be a successful farmer you must commit to an area and understand that it’s a marathon, not a sprint. Setting up these expectations and being in the right mindset right out of the gate is the key to success.