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What Is Geographic Farming?

Real estate geographic farming, also known as geographic farming or prospecting, is a proven method of marketing your real estate profile or business to a specific neighbourhood or local proximity so that it raises awareness of your personal brand, captures leads, earns referrals and gains listings. When used effectively, farming provides an excellent opportunity to connect with potential sellers in a specific area.

The aim of geographical farming is to eventually become the expert, thought leader and ultimate voice of real estate in that particular area. Owners of that neighbourhood know you as the local area expert and will recommend you to other residents as well.

Benefits Of Geographic Farming For Real Estate Negotiators

By focusing all your energy on one specific area, you will become the expert in the area and know all about it, which is very beneficial to all your clients. Geographic farming is thought by many real estate agents to be the quickest way to see consistent lead generation.

Benefits include:

  1. Lead generation
  2. Raises brand awareness
  3. Creates expert ‘branding’ in specialty area –
  4. Create trustworthiness (most important trait in property)
  5. Earn referrals
  6. Gain listings – centralise listing and sales in one area
How to Use Geographic Farming to Win home Listings
real estate geographical farming direct marketing

Direct mail Ethos

Proper direct mail ethos are important. Each direct marketing piece sent out WILL HAVE :

  1. List – with the most powerful geo-data in Malaysia. Reach by areas, income level and ethnicity.
  2. Offer / CTA – each piece will have a purpose and an offer to get recipients to ACT.
  3. Trackable – able to gather genuine updated data

Geographic farming targeting options

Choosing the right location or area to specialise will be the foundation for your success. Many real estate negotiators choose target areas that are close to them and that they are familiar with, because of the fact that they are more likely to already know every detail about the neighbourhood. So start by farming your own neighbourhood because it also make you easily available to your clients who are looking for a last-minute home viewings.

Our targeting options include:

  • Location
  • Property Type
  • Owner Income Level
  • Ethnicity
real estate geographical farming targeting

Print Package Pricing & Points

Basic Package


  • Post card sent to 5000 targeted address
  • Property type targeting
  • Location targeting
  • Landing page creation –  optional

Advanced Package


  • Post card sent to 10,000 targeted address
  • Property type targeting
  • Location targeting
  • Landing page creation –  optional

Custom Package

Upon request

  • Targeted address based on request
  • Property type targeting
  • Location targeting
  • Landing page optional

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