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Real estate marketing expert Ben Liau once defined a brand as “A consumer’s perception, expectations, memories, stories and relationship with a company, person, product or service. This is a great, all-encompassing definition that acknowledges the intangible aspects of what defines a brand. But with real estate branding there are also physical/tangible assets that play an […]
Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.
Real estate professionals have a unique opportunity right now amidst the obvious challenges of social distancing and the temporary slowdown in the property market. Everyone is online during the lockdown and social media impressions are up 33% and more than ever people are seeking out digital information and entertainment. Because of this, it’s a great […]
The commercial real estate industry in around the world and especially Malaysia is experiencing a challenging period due to the Covid-19 crisis. So in order to do well in this current situation, real estate professional needs to be more intelligent with their marketing efforts and strategy. In today’s tech-enabled environment, real estate professionals must be […]
Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.
From the moment somebody comes into contact with your real estate brand, a perception and relationship starts to develop. It starts off simple, a logo here, some marketing there? but ultimately, this relationship is something that could decide if your real estate business is a success or failure. So it’s up to you to […]
Instagram stories have become one of the most popular ways people are posting and viewing content on social media, and has come a long way since they were first introduced in 2016. The feature that initially were quite confusing to real estate professionals now offers a very powerful and personal addition to their social […]
How do you educate your clients and help them get a helicopter view of what’s going on in the property market in Malaysia? When your clients turn on the news or read major headlines being posted on Whatsapp or social media, the data is reflected of the national real estate market as a whole. It’s […]
The amount of real estate information available out there to buyers and sellers can be overwhelming. If you’ve been wondering how to stand out from the crowd, there’s good news. And the secret is simpler than you may think. What separates a great property agent from an average property agent is the quality of information […]
There are many types of content available for content marketing, but the most effective types of content marketing for real estate are: 1. Property Blogs/Articles Property blogs and property articles are one of the most popular content types available. It is estimated that around 70 million new blog posts are created each month. The reason […]
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