Advanced Lead Capture Techniques For Real Estate Marketing

While launching marketing campaigns that drive huge amounts of traffic to your property website or landing page is very important, effectively capturing leads is essential for growing property sales . There are many different lead capture techniques available to use, but using advanced techniques will help you take your lead generation to the next level. […]

A/B & Multivariate Testing For Property Lead Generation

  In the world of property marketing, A/B testing and multivariate testing are two very powerful strategies for optimising real estate lead generation campaigns to increase lead quantity and lower cost per lead. This is done by testing different variations of your property landing pages, emails, and other marketing materials. From the results and data, […]

How to choose a property location to specialise in

Location Specialisation   How do you choose the right area for your geographic listing and lead generation efforts? You should start with your successes. Figure out where you’ve had the most transactions in your career and think about building your niche from there. Here are some important factors to consider: Stay tuned with the realestatemy.com/blog for more […]

When to Hire Marketing Experts for your Real Estate Business

Hiring Real Estate Marketing Experts Being a real estate agent is like running your own business. And most of the time owning your own business means being a one-man band – being the accountant, the bookkeeper, the administrator, the secretary, the salesperson, the marketer, and many more. These many hats lead to all types of […]

How to do marketing for your property location niche

Now that you have established a location to specialise in, it’s time to start some targeted, compelling real estate marketing. Make sure you are adding the leads you generate to your database and tracking them over time. Always remember your goal is to have a real presence in your target neighbourhood. That means you need […]

4 Database Marketing Tips Real Estate Professionals Can Use To Make More Sales

In these unpredictable times, there isn’t really one solution that can turn back time.  So it is important to focus on solid, actionable steps that you can control and implement day-by-day. While we are practicing the new norm of “social distancing” and taking a pause from our typical daily routine, you as a real estate […]

How real estate professionals can improve their lead and client management

When it comes to lead & client management, you need a good system to identify which leads are priority, and which can be revisited later. Timing is very important when nurturing leads, and in order to make the best use of your resources and reach out to prospects that are likeliest to become paying clients, […]

How to turn real estate goals into marketing tactics

Turn real estate goals into marketing tactics Now that we’ve established how to create a property marketing action plan, it’s time to consider real estate marketing ideas and tactics for typical agents and agency goals: 1. Lead Generation Real estate lead generation can takes many forms, and the tactics for getting leads will depend on […]

How to prospect leads to build your real estate business

Prospecting Leads For Your Real Estate Business Getting quality property leads for your real estate business is no easy task. And you know that developing a strong lead prospecting strategy can set up your sales pipeline and generate some serious business growth, but how do you actually do that? Here are some methods you can […]


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