How To Be Successful In Real Estate Geographic Farming

What is Geographic Farming?  Geographic farming, is a proven method of marketing your real estate business to a local housing estate or neighbourhood in a way that raises awareness of your personal real estate brand, and will also help you get property buyer leads, referrals and property listings. Geographic farming provides an excellent opportunity to […]

What Is Real Estate Co-Broking?

What Does Co-Broking In Real Estate Actually Mean? Real estate Co-broking is when two property agents, or real estate agencies share the property transaction. This means they split the commission with another property agent. Often in real estate, the seller’s agent will have to deal with the buyer’s or renter’s agent, and so when there are multiple […]

Real Estate Digital Collateral – Real Estate Branding Series

  In the previous part of the series about real estate print collateral, we reviewed some of the print collateral you can use to market your real estate business in the real world. In this part of the series, we will quickly cover real estate digital collateral, and the materials you will use online to […]

Real Estate Print Collateral – Real Estate Branding Series

The real estate industry has always been an extremely competitive industry. Only the most eye-catching , original, & beautiful advertisements get any attention at all from people, and it seems like property print media often plays second runner up to the digital world. But this is not always the case. The reality is that exhibitions, […]

Real Estate Sales Enablement – Real Estate Branding Series

WHAT IS REAL ESTATE SALES ENABLEMENT? For the real estate industry, sales enablement is the process of providing your brokers, negotiators and agents with the vital information and tools they need to market, sell and rent out property more effectively to their clients. This important process involves creating internal systems and branding materials that will […]

Real Estate Brand Identity Design – Real Estate Branding Series

Real estate marketing expert Ben Liau once defined a brand as “A consumer’s perception, expectations, memories, stories and relationship with a company, person, product or service. This is a great, all-encompassing definition that acknowledges the intangible aspects of what defines a brand. But with real estate branding there are also physical/tangible assets that play an […]


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