Top 5 Tips for real estate agents winning on Instagram

instagram real estate

1. Deliver Value

Ever hear of an influencer? Instagram has created its own universe of trailblazers, and if you use it the right way, you could become one too. Sharing content is not only great for educating your followers but also establishing yourself as a real estate “thought leader” and brand.


Download Now: Real Estate Marketing Plan Template [Free Access]


Being a local expert also ties in with that. To do this, we recommend posting pictures of landmarks and favorite spots around town or creating videos that highlight local businesses you love in your area, or even hosting many virtual open houses.

real estate tech tools

2. Engage Your Social Community

This is where the hard work comes in. Whether you have five followers or 5,000, engagement is key to keeping the ones you have plus gaining more followers.

What does “engagement” mean?
• Respond to all comments and messages
• Initiate conversations by asking questions
• Use features like polls, quizzes and countdowns on stories Highlight your clients and community

This is a great way to make the most of those spare 5minutes here and there. And yes it will pay off!


Download Now: Real Estate Social Media Posting Calendar [Free Access]



hire expert real estate marketing

3. #Hashtag like a Pro

Instagram has done an incredible job of opening up the world to every user. When we say this, we mean that what you see, or who sees you, is no longer restricted to just your “friends”, it can be many more people.

A great way to make sure your posts get in front of new eyes is by using hashtags. The limit per post is 30 but if that’s too ambitious, we suggest at least 10-15 for each post. Although #realestate may seem like an obvious choice, we recommend throwing in some location-specific ones too (like #malaysianrealestate) since that’s your target community. Then, people who follow or visit that hashtag will see your post. It’s a win-win.

real estate hashtags

4. Stories, Stories, Stories

Stories was the feature that helped set Instagram apart from the other social media. It’s also the feature that could set you apart from your competition.

Whether you’re sharing your RealestateMY content, highlighting a new property or celebrating a client’s home purchase, stories add tremendous value to your Instagram strategy. They’re also more likely to be seen or engaged with by your followers. Even if you don’t post on your feed every day, you should be posting on your stories.

real estate insta stories

And remember, it’s not all about business. Don’t be afraid to share funny videos of your family, pets (dogs & cats rule IG), vacations, hobbies, etc. Let your personality shine!

5. Follow @realestateMY

The RealestateMY Instagram strategy is equal parts real estate motivation and member highlights.

realestatemy instagram

You can check out RealestateMY’s stories to see frequent stories or great examples of how their members are using real estate content to engage their followers on Instagram. Sometimes the question is less about how and more about what. RealestateMY gives you great content to share, and all you have to do is share it.

Follow US and see how other top agents are winning with this platform to get inspiration for your next post!

Stay tuned with the for more up-to-date tips and guides for real estate marketing professionals.

social media calendar banner

Ben Liau

    Related posts

    The Challenges in Real Estate Sales and Marketing

    Challenges in Property Sales and Marketing The paradigm shift in real estate marketing has...

    Continue reading
    by Ben Liau

    Touch-points in a property buyer’s journey

    The Property Buyer’s Journey   The property buyer's journey is a multifaceted...

    Continue reading
    by Ben Liau

    Omni-Channel Marketing is the Future For Real Estate

    The Unavoidable Truth: Omni-Channel Marketing is the Future of Property Development In the...

    Continue reading
    by Ben Liau

    Join The Discussion

    WhatsApp WhatsApp us