Attracting attention to your real estate website
Table of Contents
Think about how you spend your time out of the office. You have to meet with prospective seller clients to convince them you’re the agent to represent their home sale. You meet with existing clients to update them on new offers or properties to show them. You showcase listings via open houses and private viewings. In other words, you’re all over the place, just trying to keep your work organised and on the path to closing more deals.
If you’re like most full-time agents, though, there are some pockets of downtime here and there you can use to continue your goal of increasing real estate website traffic, earning more social media followers, and promoting your brand to market. These are the periods when you can be more smart with your marketing and take advantage of a tool you have available with you wherever you are: your smartphone.
Some of the best ways to take advantage of your iPhone, Android, or other smartphone for your real-time marketing strategy include:
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Photos & Videos
Chances are, you’re like most people and enjoy posting regularly to Facebook, Twitter, Instagram, and Pinterest. If you want to get your audience interacting with your digital presence, take photos and videos of your listings and client meetings and capture random moments around town.
Attracting attention to your real estate website through the use of high-quality photos and videos is a highly effective strategy in today’s visually driven market. Photos and videos are powerful tools that can showcase properties in a vivid and engaging manner, giving potential buyers a detailed and immersive view. Start by ensuring that all property listings on your website feature professional, high-resolution photos that highlight the key features and appeal of each property. Videos can take this a step further by offering virtual tours, allowing prospects to experience a walkthrough of the property from the comfort of their own home.
Host Live Streams
If you have 20 minutes in between lead and client meetings, use a LIVE virtual tour video stream to show what you’re doing, where you are, etc. If you’re at an new property or project launch, for example, give an online tour of the place to highlight the residence and share your advice on the design of property.
Attracting attention to your real estate website by hosting live streams is an innovative and interactive way to engage with your audience. Live streams can take various forms, such as virtual property tours, live Q&A sessions, or webinars on real estate trends and buying tips. This approach allows potential clients to view properties in real-time and get immediate responses to their queries, creating a dynamic and personal connection.
Blog Posts
Who says you can only blog when sitting behind your desktop or laptop? Open up the notes feature in your smartphone like evernote, and share housing tips and tricks aloud into your device that you can later edit for grammar and spelling.
Attracting attention to your real estate website with blog posts is a strategic approach that combines expertise, engagement, and SEO. Start by identifying topics that are not only relevant to your target audience but also showcase your knowledge and insights into the real estate market. This can include how-to guides for buyers and sellers, updates on local market trends, tips for home staging, or insights into property investment.
Record a Video
When it comes to real-time video marketing activities, you can your smartphone or tablet, to make these kind of videos:
- Conduct in-depth Interview local community and intriguing locals
- Home Tour when collecting keys
- Reviews of local surroundings
- Testimonials
Social Media Sharing
While your real estate website is the principal place to share your videos, don’t forget the power of your social media accounts. YouTube, for example: With a user base of more than 1 billion people and the average user spending 40 minutes per session on the social network using their mobile devices, it’s clear professionals and brands in just about every industry ought to spend a good portion of their time marketing on the site.
Share content to the big-time social players Facebook, Twitter, Instagram, and Pinterest – develop a big-picture plan for promoting your agency and specific listings that accounts for your particular audience’s wants, and needs. And make sure you link back to your property website, so users will know where to go to find you.
Conclusion
In wrapping up, the key to attracting attention to your real estate website with good content lies in understanding and catering to your audience’s needs and interests. High-quality, informative content that provides real value to your visitors is essential. This includes detailed and visually appealing property listings, insightful blog posts about the local real estate market, tips for buyers and sellers, and engaging success stories.
Regularly updating your website with fresh, relevant content not only keeps your audience engaged but also improves your search engine rankings, making your site more visible to potential clients. Additionally, incorporating multimedia elements like videos, virtual tours, and high-quality images can significantly enhance the appeal of your content. Remember, your website is often the first point of contact with potential clients, and compelling content can make a lasting impression, setting the stage for a fruitful relationship. By focusing on creating and maintaining a content-rich website, you establish yourself as a knowledgeable and trustworthy professional in the real estate industry.
Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.
