Why Property Developers Need Systems For Post Sales & Vacant Possession

Property Developers Need Systems For Post Sales & Vacant Possession

property developer help desk

As the property development industry grows and becomes more competitive, property developers are recognising the importance of providing excellent customer service to their buyers. One of the areas where customer service is particularly crucial is in the post-sales and vacant possession process. To effectively manage this process and provide a high level of customer service, property developers need a customer service helpdesk or CRM solution to keep their customer supported while they wait for their property units to be complete.  


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Here are several reasons why property developers need a customer service helpdesk solution and CRM for post-sales and vacant possession:


property developer crmCentralised Communication

A helpdesk solution is a game-changer for property developers, offering a centralised platform that acts as a single point of contact for all communication with clients. This system isn’t just a hub; it’s a comprehensive tool that ensures every conversation, whether it’s an email, a phone call, or a message, is logged and easily accessible.

For the property developer, this means an unparalleled ability to monitor and track all client interactions, creating a detailed history for each customer. This level of organization is key, especially when dealing with a high volume of inquiries and complex issues related to property sales and possession.


property crm

Streamlined Processes

A helpdesk solution is not just a communication tool; it’s a powerful automation ally for property developers. This system is designed to simplify and enhance the efficiency of various post-sale activities, transforming what can often be a complex and time-consuming process into a smooth, streamlined operation.

For instance, scheduling inspections becomes a more coordinated effort. With automation, property developers can easily set up and track inspection appointments, ensuring that each property is thoroughly reviewed and any issues are promptly identified. This level of organization and efficiency is crucial, especially when handling multiple properties.


property analytics

Improved Transparency

A CRM helpdesk solution is much more than a tool for efficient management; it’s a platform for fostering transparency and trust between property developers and their clients. By implementing such a solution, property developers empower clients with real-time insights into the progress of their post-sales journey. This transparency is key in managing expectations and maintaining open lines of communication.

For instance, clients can track the status of their defect rectification requests, view scheduled dates for inspections, and follow up on any other post-sale services. This access to information demystifies the process, allowing clients to see exactly what’s happening at each stage. It’s not just about providing updates; it’s about giving clients a sense of involvement and control over the process. This kind of visibility is instrumental in building a foundation of trust – clients feel reassured knowing that they have a clear and honest view of the progress.


How to choose the right property

Enhanced Customer Service

By providing a helpdesk solution, property developers can offer their clients a high level of customer service. Clients can easily raise issues, track their progress, and receive timely updates on the status of their post-sales and vacant possession journey.


property analytics data

Better Record Keeping

A CRM helpdesk solution serves as an invaluable asset for property developers, particularly in the realms of legal security and regulatory compliance. By meticulously recording every interaction with clients, this system creates a comprehensive and retrievable database of communications, agreements, and transactions. This isn’t just about organization; it’s about having a verifiable and accessible history that can be crucial in various scenarios.

In the event of legal disputes, these records can be a linchpin for the property developer. They offer a clear and unambiguous account of what was communicated, agreed upon, and delivered, providing solid evidence that can be presented in legal proceedings. This level of detailed documentation helps in resolving disputes more efficiently and effectively, potentially saving significant time and resources that might otherwise be spent in lengthy legal battles.


property website copy

Increased Efficiency

One of the standout features of such a system is its ability to automate responses to frequently asked questions and common concerns that arise during the post-sales period. This can include automated updates on construction progress, notifications about inspection schedules, or responses to standard queries about property features. By handling these repetitive tasks, the CRM system frees up valuable time for the staff, allowing them to concentrate on personalized client interactions and more complex issues that require human insight and expertise.

Furthermore, the system can efficiently manage and track defect rectification processes. From the initial report of a defect to the final resolution, each step can be automated and monitored through the CRM platform. This ensures a seamless and organised approach to handling client requests, improving response times and overall client satisfaction.



property developer customer service

In conclusion, a customer service helpdesk solution is essential for property developers who want to provide an excellent post-sales and vacant possession experience to their clients. By providing a centralised communication platform, streamlining processes, improving transparency, enhancing customer service, improving record keeping, and increasing efficiency, property developers can build strong relationships with their clients and stand out in a competitive market.

Looking for a software solution that handles high volume, supports load, and implements all the 6 reasons above? Your search ends now! At RealestateMY, we have partnered with Freshworks, providers of one of the best CRM solutions globally. With the right advice and assistance, we are here for you to implement a solution that will delight your customers!  


Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

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Ben Liau

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