How do Malaysians find things? In the past people use to look for information in newspapers, cardboard signs, and recommendations from friends. Now everyone says “just Google it”. This is the same when people are trying to find out about property they want to buy or sell.

Malaysians have now fully embraced the digital age with most of the population fully depended on smart phones, the internet, and computers. Even the way Malaysians search for information have totally changed. Everyone is using Google to find information about things they are interested in rather than using traditional methods, and with searching real estate online it’s pretty much the same. People will search online for properties they are interested to buy or sell, and evaluate the agents who are selling them.

This means getting visual exposure from search engines like Google is essential for you as a real estate agent in Malaysia for getting high quality leads. But in order for you to be able to harness the benefits of Google, you first have to understand how it works for realtors, and how being on Google helps potential clients find real estate properties online, and evaluate capable real estate negotiators who can help them. This is the power of real estate digital marketing.

In this article we will touch on how Google ranks websites based on keyword searches, and in general how their search algorithm functions. There are also two different types of Google search results, organic and paid results. In order to understand Google search results, you must first understand the difference between organic, and paid search results. We will be discussing the differences between both.

We are also going to break down the structure of the Google’s search results page so you can understand the formats and rankings that you normally see.

Ok, let’s start

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How does Google Work?

So how does Google work? and how does it decide which websites are listed on the Google search engine results page?

Well when someone is looking for information online; for example, a property for sale in Bangsar, they start by entering keywords into the Google search bar. Like below

Once the search button is clicked, Google returns with a list of results on the search engine results page (SERP) with results based on the keyword terms.

There are actually many different types of results on the search results page depending on the actual search term, but we will only be going over the organic and paid results in this article. In the next instalments of this article series we will go over the rest of the Google search result types.

So let’s talk about paid and unpaid search engine results, starting with organic results.

Organic results (non paid) are sometime referred to as SEO, even though SEO actually means search engine optimisation, which is the actual process of optimising a website so it will rank well on Google. Organic results listings are websites that Google decides are the best match for the keyword phrases you have searched for.

Google has a secret algorithm that it uses to rank websites based on keyword search terms. It’s a secret so only Google knows how it actually works, but SEO experts are continually working to figure out how the algorithm works, and have strategies to help your website out rank others. Unfortunately Google changes the algorithms regularly so SEO experts have to continuously experiment in order to understand how to continuously optimise a website.

You cannot pay Google to make your website rank higher for organic listings, and there are only 10 organic listings per page. So its important that your website is fully SEO optimised, so you have a better chance of ranking for searches from people looking for property or real estate information in Malaysia.

Example of Google search results page

Now let’s talk about paid listings on the Google search results page (SERP).

Paid search results are referred to as either SEM or PPC, which stands for search engine marketing & pay per click. Paid search or SEM is basically advertising on Googles search results page. The Google advertising product is called Adwords.

With AdWords you can pay to have your website listed as an ad, appear on the 1^st page of Google search results, for specific search terms. But it isnt as easy as just paying top dollar to be on the number one spot. Google AdWords also have an algorithm that ranks ad listings based a various factors including:  keyword bid, quality score, targeting, & performance.

So how it works is, advertisers will set a bid price of how much they are willing to spend on their ad listing, for each time it is clicked. When your ad appears on the SERP, and gets clicked by a user, you pay a fee per click, this cost per click varies dependent on many factors including the keyword search, competitor bids, target audience and past performance. Google are more likely to rank the ad listings with the highest possibility of resulting into a click (because that is how they get paid). We also have another series published on how much Google advertising cost.

Example of paid search results

Why it is important to get on the first page of the search results

Everyone’s aim should be to get on the first page of the Google search results, while aiming to have the top ranking on the search result page.

Independent research shows that over 70% of Google searches result in clicks on the first page of the search results, while pages after the first page get significantly less clicks the further away the result is from the first page.

Research also states that with organic results, being in first position or top rank, receives over 30% of the clicks on that results page. And the click rate decreases more than half for position two rankings, and keeps dropping as the results get lower down the page.

Users also spend only 7-10 seconds in search results, so if your ad listing is not in a prominent position, there is a high chance that the users might miss it.

So what can you take home from this informative article.

Basically the better you are positioned on the Google search results page, the more traffic your website will get. But to be visible on google, you must have an SEO optimised website, with great content. And if you have budget to spent on marketing, then paid listings will get you directly on the first page of google search results instantly. So if you aren’t on Google already, now might be the time to start.

As mentioned at the start of this article, there are many type of search results, that may appear on the search results page. But we will only be covering the other types of results in our next instalment of this series. So stay tuned to the 2^nd part of this series where we will cover the other types of search engine results on Google.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

The post How Google Search Works for Real Estate: Malaysian Beginners Guide – Part 1 appeared first on RealestateMY.

Real Estate Marketing Trends in 2024 continue to evolve rapidly, shaped by technological advancements, shifting consumer preferences, and a dynamic global economic landscape. As we delve into this exciting new year, it’s clear that the industry’s focus is increasingly on leveraging digital tools and data-driven strategies to enhance customer engagement and streamline transactions.

From the rise of virtual reality property tours to the integration of AI in market analysis, these trends are not only transforming how real estate professionals connect with clients, but also how properties are marketed and sold. This year promises innovative approaches to real estate marketing, emphasizing personalization, efficiency, and a deeper understanding of the ever-changing market dynamics.

Technology is constantly changing the real estate landscape. Conventional marketing no longer seems to be enough. New apps and devices are regularly being introduced.

Download Now: Real Estate Social Media Posting Calendar [Free Access]

With an abundance of up-to-date real estate software available on the market and a wide variety of digital marketing trends, real estate agents are spoilt for choice. Here are some of the top real estate digital marketing trends for 2024:

1. Responsive real estate websites – a top priority for effective marketing

Mobile has surpassed desktop as the preferred method of browsing online as people are rarely without their phones. This means that agents need to ensure that all their content and communication is easily viewable and optimised for mobile devices.

Audiences are more likely to close a site that requires them to zoom in and out on their phone.

• Ensure that all the content on your current site translate well onto a mobile device. Simple layouts with contact information that is easily accessible on every page as well as engaging and clear visuals.
• Add your city and state to the title, URL, content, and meta description of your site so that your name and office will show up in organic and map searches. This will increase the chance of leads finding you when they look for real estate agents in your area.
• Take advantage of Google AdWords, Facebook Ads or Instagram Ads to drive traffic to your site. It is important that your site offers localised ads with their own specific call-to-action.

2. Targeted content – “an oldie but a goodie”

Cliché but true. While stress is placed on relevant and engaging content, it would serve an agent better to focus on a target audience and create content specifically for them over releasing waves of generic information for the masses.

Keep your target audience in mind when creating content – whether in the form of social media posts, videos, or infographics. For example, you’re targeting first time buyers from the younger generation. This niche will require specific information that will aid in them making their decision.

To create focused content for this target audience:

• Social media post

More and more agents have taken to sharing details of their listings and its perks on social media – the “hangout spot” for most of the new working professionals. This is also a good place to create content with images and short descriptions of the benefits of the areas surrounding the listings, the top up and coming housing market areas, or the benefits of investing in a property.

• Video

Engage your audience via visuals of the community and its homes with minimal effort on their part. Authenticity remains the key to real estate buyers’ interest. Mobile videos provide this. More so as this media consumption increases 100% every year.

• Infographic

The new working generation is constantly on-the-go. Hence the preference for short videos or summaries of long articles. An infographic is an ideal way to summarise long blog posts while creating shareable and unique content that is relevant to this niche.

3. Live videos – take the marketing world by storm

As of 2020, there is no surer way to attract leads to your site than through a live feed. This surge saw prominent social networking platforms add live videos as a part of their feature. The interactive and visual content serve to cater to the audiences’ shorter attention spans which leads to increased brand awareness, lead generation, and online engagement.

The best part in all this is that it caters to both, new agents just introducing themselves to the market as well as old hands who are keen on keeping up the new generation by building their brand online. It can be used to showcase listings and the housing market, among many others. The sky is the limit with this trend.

In order to keep up with this growing marketing strategy, agents should:

• Utilise social media platforms such as Facebook, Instagram, and even Whatsapp –all of which offer live videos.
• Bank on the virtual reality trend and provide your audience with the choice of a live tour without being there in person.
• Optimise videos for search by including relevant descriptions, hashtags, and titles so that they can be found at the top of search results
• Keep videos both entertaining and informational

4. Marketing automation – more agents are using it

Only the most savvy of real estate agents are using the power of marketing automation to automate their follow-ups with leads, and continuously engage their clients.

This is a trend that more real estate negotiators will follow in 2019, with more advancements in technology, and the opportunity to save time from manually engaging clients.

Marketing automation will save negotiators time and money, especially when they are busy with the day to day life of being a real estate agent.

To keep your clients engaged and always have you top of mind, you should:

• Put your leads into a CRM, and have an email schedule for engaging them based on your own engagement criteria.

• Use a drip marketing system to automatically send regular communication to your leads, so they are always engaged. Marketing automation will help leads turn into sales.

Studies that show most leads take anywhere from six months to two years to become a sale, this is why you need to keep them engaged with your personal brand.

Conclusion

In conclusion, the Real Estate Marketing Trends of 2024 demonstrate a significant shift towards a more technologically integrated and customer-centric approach. The adoption of virtual reality, AI, and big data analytics has not only enhanced the property buying experience but also provided real estate professionals with unprecedented insights into market trends and consumer behaviours.

As we move forward, these innovations are poised to further revolutionise the industry, offering more efficient, personalised, and engaging ways to connect buyers with their ideal properties. The year 2024 marks a pivotal moment in real estate marketing, setting the stage for a future where technology and human insight combine to create a more dynamic, responsive, and successful real estate market.

Stay tuned with the realestatemy.com/blog for more up to date tips and guides for real estate marketing professionals.

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In conclusion, “The Secret Life of a Real Estate Agent” reveals the multifaceted, often challenging, but ultimately rewarding world of real estate. This infographic delves into the daily grind of agents, exploring their commitment to client service, negotiation tactics, and the art of closing deals.

It uncovers the emotional resilience required in balancing personal and professional lives, and the satisfaction derived from helping clients find their perfect home or investment. The infographic serves as an enlightening journey into the real estate industry, showcasing the dedication, skill, and heart that defines the life of a real estate agent.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

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Welcome to “How to Settle into Your New Real Estate Career in Malaysia,” a comprehensive guide tailored for individuals embarking on their journey in the Malaysian real estate market. This vibrant and diverse sector offers a plethora of opportunities, and settling in requires a blend of local market knowledge, cultural understanding, and strategic planning.

Whether you are a recent graduate or making a career shift, this guide will provide you with essential insights and practical tips to navigate the unique landscape of Malaysian real estate, helping you to establish a successful and fulfilling career in this dynamic industry.

Download Now: Real Estate Marketing Plan Template [Free Access]

So you have decided to embark on a career in real estate, you have found a real estate agency to join and are now getting prepare and setting yourself up in your new working environment. Starting a new career is never easy, to help you get started here are a few important steps you should take to get up and running and getting started working.

1. Read The Agency Manual

Not all agencies have this, but if your agency provides an employee manual or guide, you should read it. Some of the contents may seem quite obvious, but every real estate company is different, and you’ll have to know your new agency inside and out if you want to be a successful real estate negotiator.

Knowing your company policies will ensure that you start your relationship with your new agency and new real estate colleagues the best and correct way. By learning your negotiator obligations and responsibilities, you’ll also minimise potential issues and errors and know how to respond to a bad situation, whether it’s with a client or your agency, or with your colleagues.

2. Do Your Training

Whether you have real estate sales experience or not, you will want to take advantage of as much real estate sales training opportunities as possible to give yourself the strongest start possible in the real estate industry.

Property selling takes a lot of personality, but it’s also a skill like any other, which is meant to be properly studied and learnt in detail. If you assume you’ll make it on your good looks and charm alone, your first few months will be very challenging.

3. Get To Know The Technology

The same goes for real estate technology. Even if you are technologically savvy, it’s worth noting that company software doesn’t have a reputation for being easy to use.

A 2-hour class may sound tedious, but it beats dozens of hours puzzling over your company’s user- unfriendly client relationship management (CRM) system.

4. Introduce Yourself To Your Colleagues

As a real estate negotiator, you’re technically an independent contractor. That doesn’t mean, however, that you don’t benefit from your relationships with fellow real estate negotiators in your office. Introduce yourself to everyone in your office, from fellow property negotiators to administrative and support staff.

The friendlier you are, the more willing they will be to help you when you need it. Your real estate colleagues will give you insight on the real estate agency culture and what’s expected of you as the new negotiator in the company.

You’ll also learn which negotiators to keep clear of, and which negotiators to follow and learn from. Ask who the in-house agency expert is on a subject you want to learn more about, whether it be: real estate digital marketing, tenant contracts, property auctions, etc.

Ask each of your colleagues for their one piece of advice for someone starting out in the real estate business. Their answers might surprise you. Once you have learnt the ropes you should pay it forward and also be helpful to other new real estate negotiators, that begin their property career after you have.

Conclusion

In conclusion, settling into a new real estate career in Malaysia is an exciting journey that blends learning, adaptation, and strategic execution. This guide has equipped you with vital insights into understanding the Malaysian market, embracing local practices, and building a robust professional network.

As you apply these principles, remember that success in real estate is a marathon, not a sprint. Patience, persistence, and a commitment to continuous learning will be your greatest assets in establishing a successful and rewarding career in Malaysia’s dynamic real estate industry.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

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Choosing the right real estate agency to join is a critical decision for any agent, whether you’re just starting out or looking to make a move in your career. This decision can significantly impact your professional growth, job satisfaction, and success in the industry. In this guide, we will delve into the key factors to consider when selecting a real estate agency.

These include the agency’s market reputation, training and development opportunities, commission structure, support services, company culture, and technological resources. We’ll also discuss the importance of aligning your personal goals and values with those of the agency. Understanding these aspects will help you make an informed choice, ensuring you join an agency that not only enhances your career prospects but also supports your journey in becoming a successful real estate professional.

With so many real estate agencies in Malaysia, finding the right real estate agency to join can be a headache. So to help you make your decision easier, here are a few things to keep in mind when you’re considering to join a property agency.

Download Now: Real Estate Marketing Plan Template [Free Access]

1. Commission and Fee Structure

Real estate offices can be quite different when it comes to commission splits and fee structures. Some cover more expenses up front in exchange for a larger share of your commissions, while others let you keep more of your earnings in exchange for a “office fee.” Some provide real estate technology and computer hardware, while others charge you for printing and office supplies. It’s important to factor in all of these costs before you commit to a real estate agency. You should also consider whether the agency’s fee structure lines up with your work habits. If, for instance, you prefer to handle everything on your own, renting a part of the office might be better.

2. Location

Thanks to the Internet, real estate negotiators can work from anywhere. That said, you’ll likely want to choose an agency branch that’s as close to your home as possible–firstly, because it gives you the opportunity to sell the area you know best: your own neighbourhood/kampung. Working close to home will also minimise petrol mileage and other transportation expenses, which make up a significant part of your overall budget. Finally, having your office close to home gives you more flexibility, allowing you to stop by your house to pick up something you forgot.

3. Inventory

The perfect property agency culture and a lot of marketing support won’t help you much if you have nothing to market. That’s why you’ll want to make sure the agency you work with provides a large inventory of property listings and continuous property listing generation. Think of listings like physical goods in a shop: you wouldn’t want to work in a place with nothing on to sell, and customers won’t want to shop there, either. A large and diverse inventory also gives you the freedom to focus on specific kinds of listings.

4. Technology

When it comes to working in real estate, technology doesn’t end with a computer and an Internet connection. There are many factors for determining whether an office will suit your tech needs. Are there desktop computers available? How new are they? What operating system do they use? Which software products and tools do they use or require? This last question is especially crucial: many real estate offices are very much outdated from a technology standpoint. If your agency is living in the past now, chances are they won’t be any more interested in updating later.

5. Training

Any real estate negotiator will tell you that the learning begins when you earn your license. No matter how confident or intelligent you are, as you get your feet wet, you’ll still need guidance to navigate your new profession. Some agencies offer formal mentoring and training programs on everything from sales to technology to ethics. Others drop a company manual on your desk and wish you the best of luck. Make sure the agency you choose will provide the support you need to be successful.

6. Marketing and Advertising

Marketing and advertising are a huge part of a real estate negotiator’s life and budget, so you’ll want to pay attention to how a prospective office handles them. Some companies subsidize a portion of your property lead generation budget and provide ready- made materials like print mailers, while others will ask you to handle it all on your own, and ask you to do your own property google marketing and Facebook marketing. Cost isn’t the only concern, either: some offices, particularly those affiliated with large franchise companies, will restrict how you can use their brand and where, even requiring you to use approved language and materials. Go with an office that provides the right balance of support and flexibility.

7. Franchise or Independent?
   

One of the most common questions new real estate negotiators ask is: should I work for a major real estate chain, or a smaller independent agency? Every agency is different, so it’s important to use caution around terms like “franchise” and “independent.” That said, each model has its advantages and disadvantages

-Franchise

In a word, franchises provide more support. Because of their size and relationships with other offices, franchises usually have robust referral networks and large listing inventories, making it easier for new negotiators to find leads and offer clients more attractive options. Due to their corporate nature, franchises also tend to have more formalized, in-depth training programs, as well as brand recognition to help beginning negotiators make their start. Corporate status also leads to more up-to-date technology and marketing resources.

On the other hand franchises tend to offer less freedom. Negotiators must answer to the corporate culture when it comes to how they conduct their business, from the tools they use internally to how they market themselves and their properties. This all tends to come at a higher cost: in exchange for a brand name, negotiators must often pay initiation fees and/or a higher commission cut. Finally, franchises can be bureaucratic places, where loyalty and friendship are low and the corporate culture trumps new ideas or criticisms.

-Independent

Here, the word is flexibility. Independent real estate agencies come in all shapes and sizes. Some have only a couple negotiators, while others have several offices. Nevertheless, because they don’t have to answer to corporate policy, independent companies are often more adaptable and give negotiators more direct input on policies and programs. Since they’re founded locally, independent companies also have a local authority, with a reputation for offering a more personal touch and deep knowledge of the area. At the same time, that local flavor sometimes comes with a traditional mentality. This makes a lot of independent agencies less forward-thinking and less willing to modernise.

On the other side, smaller companies tend to have fewer resources than franchise firms, meaning that even if they want to update their technology, they don’t have the cash to do it. This may also lead to less advertising support, fewer training opportunities, and less guidance. Again, none of this is absolute. Indeed, plenty of independent firms actually have more power and better brand recognition than the franchise offices they compete with. But, independent doesn’t mean alone: some independent offices have networks of their own.

Conclusions

In conclusion, deciding which real estate agency to join is a multifaceted decision that requires careful consideration of various factors. It’s crucial to evaluate the agency’s reputation, support structures, commission models, training opportunities, and the compatibility of its culture and values with your own. Additionally, considering the technological resources and marketing support offered can greatly impact your ability to succeed and grow in your career.

It’s also beneficial to seek feedback from current or former agents of the agency. Ultimately, the right choice is one that aligns with your professional aspirations, provides the necessary tools and support for your growth, and places you in an environment where you can thrive and achieve your real estate goals. Making an informed decision in this regard sets the foundation for a rewarding and successful career in the real estate industry.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate professionals.

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Building a robust real estate client list is essential for any agent aiming to establish a successful career in this competitive industry. The process involves more than just gathering contacts; it’s about creating meaningful connections and establishing trust.

In this guide, we will outline five key steps to effectively build your real estate client list. From leveraging networking opportunities and utilising digital marketing tools to providing exceptional client service and harnessing the power of referrals, each step is designed to help you expand your reach and establish a solid client base.

We’ll also discuss the importance of continuous engagement and adding value to your clients, ensuring that your list is not just growing in numbers but also in quality and loyalty. These strategies will equip you with the tools needed to build a strong, dynamic, and loyal client list, setting the foundation for a thriving real estate business.

Download Now: Real Estate Marketing Plan Template [Free Access]

Building a list of real estate contacts and clients is no easy task, but here are five steps for helping you get started.

Step 1: Make a Plan.

Some property agents make the mistake of thinking they’ll prospect real estate clients however they can, and whenever they have time. Instead, you need to have a good plan.

❖Set aside two hours in your daily schedule for prospecting clients. You can do this all at once, or split them up. You can prospect in the morning, or the afternoon. Whatever you choose, eliminate all other distractions during those times for prospecting.

❖Don’t overwhelm yourself at first, limit yourself to only two or three outreach methods to begin with. Will you email prospective clients? Make cold calls? Send out flyers? Get recommendations from more experienced property agents, then take the time to perfect your choices.

❖Set monthly, weekly, even daily targets for your prospecting efforts. This will give you a goal to work towards and help you decide whether your strategy and approach are actually working.

 

Step 2:Make the most out of your existing relationships.

While getting your name and brand out there to new clients is important, it’s much more likely that you already know your first client. It could be, a friend or relative, that will probably be more willing to give you an opportunity as their new property agent than, you finding a stranger who isn’t familiar with your character or habits.

❖Make a list of everyone you know on a first-name basis in your location, from your aunty to the guy at the coffee shop. It may sound like a silly exercise, but it will put into perspective just how wide your network of influence already is.

❖Once you have your list, tell everyone on it that you’re a new real estate negotiator and you’re accepting new clients. Check their names off as you start.

❖Expand your contacts by getting involved in local communities and organizations, from the PTA to the MIEA to your local neighborhood community. Be a positive contributor to your community, and make sure everyone knows who you are and what you do.

Step 3: Volunteer For Showroom Duty.

Many property agents don’t like wasting time during showroom duty, in which a negotiator is assigned to the showroom of a development project to answer enquiries and meet visitors. That’s because it’s tedious and often thankless work. Nevertheless, showroom duty has its benefits for a new agent hoping to find new clients.

❖Engage walk-ins and call-ins before anyone else and practice working with prospects. Even if they aren’t interested in the end, they’ll walk away with your name and contact information.

❖Score points with agency management. When your colleagues and superiors see that you’re dedicated, they may be willing to throw you a lead as a reward (or when they’re too busy to handle it themselves).

 

Step 4: Create your own Real Estate Website.

Many of the top performers in the real estate industry suggest that being successful is about “building a brand”. In other words, you need to provide prospective clients with a clear promise of what you have to offer them, and a place they can go to witness that promise. The best way to do this is to build a real estate website that displays your professionalism, your understanding of your location, and, of course, your property listings. It’s not enough to have just any website, however. Here are a few musts:

❖Your website should be your own, not just a page on your agency or company’s website.

❖Your website should be technologically up to date, with an SEO-friendly structure, and advanced search features.

❖Your website should feature a responsive design that displays well on any device and lets your property listings take center stage.

Step 5: Build a Database Mailing List.

Once you’ve gotten things going on your contact list, you also need to stay top of mind with these people. The best way to do this is by engaging your network via email or whatsapp.

❖ Take advantage of every opportunity to get an email address and phone number. Make sure each page of your website offers multiple methods and reminders for visitors to opt into your email list.

❖ Make it worth it for your clients. Whether it’s a downloadable neighborhood location guide or a series on preparing your property for sale, be sure your emails are adding value instead of just noise.

❖ First impressions are everything. Whatever incentive you create for people to sign up for your email list, be sure you follow through. If you promise your subscribers great content and deliver something mediocre, chances are they won’t stick around very long.

❖ Don’t use email to sell. Most people will delete overly salesy messages without opening them; others will quickly unsubscribe from your list. Instead, use email to drive people to your blog and your website, where your informative content and beautiful listings will make a much more persuasive argument than a cold sales pitch ever could.

❖ Customise your calls to action. Make sure people know exactly what they’re getting when they fill out your opt in form or click on that link in your newsletter. Instead of vague requests like “click here,” “submit,” or “sign up,” make sure every call to action offers a clear reward: “download your free location guide,” etc.

Conclusion

In conclusion, building a comprehensive real estate client list is a strategic process that involves more than just collecting names; it requires dedication, smart networking, and a focus on relationship-building. The five key steps—utilising digital marketing and social media, engaging in community networking, providing exceptional service, seeking referrals, and maintaining consistent follow-up—form the cornerstone of this process.

By implementing these strategies, agents can not only expand their client base but also foster long-term relationships that lead to repeat business and referrals. It’s important to remember that each interaction is an opportunity to grow your network and enhance your reputation in the industry. With a commitment to these principles, real estate agents can steadily grow their client list, paving the way for a successful and sustainable career in the real estate market.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

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10 Tips To Find The Right Property

Embarking on the journey to find the right property can be both exciting and daunting. Whether you’re a first-time homebuyer or a seasoned investor, the process requires careful consideration and informed decision-making. To navigate this path successfully, we’ve compiled 10 essential tips that cover the key aspects of property hunting. From setting a realistic budget and understanding market trends to evaluating the location and assessing long-term needs, these tips are designed to guide you through the myriad of choices and considerations in the real estate world. They will help you to not only identify a property that meets your immediate needs but also one that represents a sound investment for the future.

Due to the flat property market and the increase properties for sale, there is an abundance of options for buyers right now, so how does one find the right property for them?

Download Now: Property Buyers Guide [Free Access]

Here are some things to look out for whether you’re looking for a home or for a piece of investment:

1. Location

Look for property listing locations that suit your needs. Would you want to live in the outskirts and commute every day or would you prefer to live closer to your regular locations and cut down on your commute time and costs?

2. No unplanned/vacant land around

You don’t want to be caught by any surprises after you’ve purchased the property. Be wary of any vacant land around the property and try and find out future development plans for the area. The last thing you would want is construction affecting your property after moving in.

3. Infrastructure/connectivity

A must for millennials are infrastructure and connectivity. If the area if a new one, find out what’s being built (or planned) around you as well as their opening dates. You wouldn’t want to get caught with abandoned or unopened infrastructures. Also, shops with supplies and services nearby tend to make the property pricing soar – good for both, investment as well as living purposes.

Thanks to the highways more and more people are willing to live further from central locations. This is one of the reasons why Cyberjaya and Setia Alam are becoming more popular. People are also more amenable to outskirt locations because of the new train lines being built.

4. Property type

This is something that should go without saying – how many bedrooms are you looking at in your property? How many would you need? If you’ve got green fingers, then perhaps a landed property with some land would suit you better compared to a minimal space condo. Figure out the purpose of the property you’re buying and it will narrow down your choices on the market.

5. Reputable developer

With so many companies popping up these days, you would do well to research your developers as well. Look for those with a good track record and practice of delivering on time with quality.

6. Spot deal-breakers

If you’re buying a property second-hand then you would need to check the property out in person in order to avoid future problems. Take an expert with you or even a friend or family member to get an honest second opinion. Things to do:

• Check for damp-spots
• Check for cracks, mould, etc. on the ceiling
• Inspect the plumbing
• Check out the kitchen (who would want a tiny kitchen? Unless you’re not planning on doing any cooking that is…)
• Count power points
• Check the wiring, power outlets, and switches
• Open and shut doors, windows, cupboards, and drawers to make sure they work

7. Neighbours

Neighbours as just as important as your property itself. Take a stroll and find out more about your possible acquaintances. Are you looking for a culturally mixed neighbourhood or one that speaks a particular language? What kinds of jobs do your neighbours do? Are they mostly tenants or owners? Do you like the local shops and restaurants? Do your homework, people!

8. Gated or guarded community

Thanks to an increase in robberies and other crime, people are starting to have a fortress mentality. Unfortunately, many are keen on keeping the “riff raff” out thus resulting in gated and guarded communities. You would need to decide if this is what you’re looking for in a property. Or, are you fine with settling for one of the older, less guarded, areas?

9. Affordability

Property prices have soared over the years. Twenty odd years ago a corner lot in Bandar Sri Damansara would have launched at RM 220, 000. Today the same property would go for eight times its initial price! Things like these are what make buying a property daunting but fear not, aim for something within your price range. Look for new and less populated areas. Financial experts and old players on the property market suggest that your repayments should not be more than 35-40% of your net monthly income.

10. Research the properties

This resonates more for second-hand properties than new ones. Nonetheless, it is still important when buying any type of property. Sharedworth is a popular local site that provides reviews on properties in the country.

Be wary of places with less than 70 years on the lease. These places tend to become costlier as they age as well as more difficult to sell or re-mortgage. Don’t accept estate agents’ promises of easy extensions without reading the fine print and getting second or even third opinions!

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Download Now: Real Estate Social Media Posting Calendar [Free Access]

Top real estate agents in Malaysia maintain a set of daily habits that contribute significantly to their success in the competitive property market.

Their day typically starts with a review of current market trends and client communications, ensuring they are always informed and responsive. Networking plays a crucial role, involving regular interactions with potential clients, fellow agents, and property developers to build strong, productive relationships.

They also dedicate time to marketing, utilising social media and digital platforms to showcase properties and reach a wider audience. Continuous learning is another key aspect, where agents stay updated with legal changes, market shifts, and new property developments.

Personal organization is essential, with effective time management and goal setting to prioritise tasks and achieve targets. Lastly, successful agents often end their day by reflecting on their accomplishments and planning for the next day, maintaining a balance between professional growth and personal well-being.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

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Top 10 Property Developers In Malaysia 2022

The property market has been challenging in Malaysia due to the covid-19 pandemic and the lock-downs throughout 2021. This effected many of the property developers in terms of construction timelines as well as sales. Here are a list of the top property developers in Malaysia in 2022 who have stood the test of time and continue to deliver value with their real estate development projects :

UMLand

UMLand’s Niche division has completed several residential developments in Kuala Lumpur and Johor. These include Suasana Sentral Loft (KL Sentral, KL), Suasana Bangsar (Bangsar, KL), Seri Bukit Ceylon (Bukit Ceylon, KL), Suasana Bukit Ceylon (Bukit Ceylon, KL), and Somerset Puteri Harbour (Iskandar Puteri, Johor).

UMLand’s Suasana Iskandar Malaysia is the iconic residential development which comprises of a 35- storey serviced apartment tower, the very first Amari hotel in Malaysia , managed by ONYX Hospitality Group, and is complemented by Zenith Lifestyle Centre, a two-level international and specialty dining , avantgarde entertainment, premium wellness right in the middle of Johor Bahru City Centre. Medini Lakeside in Medini Iskandar Malaysia is an integrated development comprising UMCity (a mixed-use commercial development) and Viridea Lakeside (a green residential development). Meanwhile in the heart of Kuala Lumpur, Star Residences is a joint venture initiative with Symphony Life Berhad to develop an upmarket serviced residences in the center of KL City.

Glomac

Glomac group of companies began in 1988 by visionary entrepreneur co-founders Tan Sri Dato’ FD Mansor (Group Executive Chairman) and Datuk Richard Fong (Group Executive Vice-Chairman).

It was listed on the Main Board of Bursa Malaysia Securities Berhad on 13 June 2000 and its evolvements has seen Glomac group recognised as a trusted and responsible developer, involved in every aspect of property and real estate development.

Currently helmed by Datuk Seri FD Iskandar, Group Managing Director/Chief Executive Officer; today, Glomac Berhad comprises more than 55 subsidiaries and has successfully completed close to RM9 billion in total sales value.

IJM

With almost four decades of success, IJM holds leading positions across our core businesses in Construction, Property, Industry and Infrastructure. Their growth over the years is a direct result of strong leadership and delivery capabilities, good corporate governance and a drive for excellence which has resulted in a sustainable business model that has delivered one inspired solution after another.

M K Land

M K Land is firmly entrenched in the property development industry of being one of the largest public listed property companies with a paid up capital of RM 1.174 billion. The Group has a diversified portfolio of projects, which includes affordable housing, lifestyle living, commercial development, resort, a water theme park and property investment.

M K Land Holdings Berhad is now under the leadership of YBhg. Tan Sri Datuk Haji Mustapha Kamal bin Abu Bakar. YBhg. Tan Sri Datuk Haji Mustapha Kamal bin Haji Abu Bakar is the Chief Executive Officer of M K Land since he took over the helm since July 2008. The Company is an extension from the EMKAY Group, which was formed by Ybhg. Tan Sri Datuk Haji Mustapha Kamal on 1st March 1983. Since its formation, EMKAY has been involved in property, construction, commerce, landscaping, resort, agriculture, manufacturing and education

Naza

Known as the enabler of successful projects such as the award-winning Taman Tun Dr Ismail which started in 1973, Naza TTDI Sdn Bhd is the property development arm of the Naza Group and is on course to becoming a formidable property developer in the country, committed to delivering quality lifestyle concepts and products with customer service excellence to maximise shareholders’ value.

The company has delivered 14,000 residential and commercial units and firmly established its foothold in the industry through the development of notable townships and buildings within the Klang Valley which includes the 662-acre Taman Tun Dr Ismail, TTDI Alam Impian, Stadium Malawati, Masjid Al-Ikhlas, TTDI Jaya and TTDI Grove.

Making its mark in the category of high impact mixed-used development, Naza TTDI has Platinum Park in Kuala Lumpur, TTDI Gateway in Shah Alam, and MITEC (Malaysia International Trade and Exhibition Centre) under its expansive property portfolio.

Selangor Dredging Berhad

SDB began in 1962, when Mr. Teh Kien Toh incorporated Selangor Dredging Limited. In 1964, the company changed its name to Selangor Dredging Berhad upon listing on the main board of the Kuala Lumpur Stock Exchange.

For over two decades, the company’s sole business was tin mining. It was the first Malaysian company to construct and operate a dredge. It operated two dredges in Dengkil, Selangor and the second dredge, constructed in 1971 was the largest and most advanced dredge in the world.

SDB is now known as an award winning developer who produces niche property developments with innovative concepts and designs.

Sunway Property

Sunway Property is the property arm of Sunway Group which was established in 1974, and is now one of Malaysia’s top multinational property-construction corporations, with businesses in 50 locations worldwide across 12 industries. The company has won over 200 international and national awards, testifying to its innovation and its ability to balance financial performance with social and environmental responsibilities.

Sunway Property builds for a better tomorrow by creating an integrated environment to live, learn, work, play, be healthy and be connected in a safe environment. Our unique business model, build, own, operate, powers our ability as a Master Community Developer to create a unique win-win proposition through sustainable communities where future generations can continue to thrive.

Paramount Property

Paramount Property has a rich legacy in property development spanning four decades, tracing our roots to humble beginnings in Sungai Petani, Kedah where a rice miller’s first foray into property development would grow into the people’s developer. Our passionate, highly collaborative team at Paramount Property is driven by a shared vision with our parent company, Paramount Corporation – to change lives and enrich communities for a better world.

 Sime Darby Property

Sime Darby Property has a 46-year track record in developing residential, commercial, and industrial properties. They are Malaysia’s biggest property developer in terms of land bank, with a balance developable area of 20,572 acres and a total estimated GDV of RM89.3 billion.

They have built to date 23 active townships and developments that are strategically located and connected to major highways and transportation hubs within key growth areas and economic corridors stretching from the central region of Klang Valley to Negeri Sembilan and Johor in the South.

Mah Sing

Recognised throughout Malaysia as the leading property developer for more than 20 years, Mah Sing Group Berhad has a proven track record of developing and completing prime residential and commercial projects strategically across Malaysia’s property hotspots. This currently includes projects across greater Kuala Lumpur, Klang Valley, Johor Bahru (Iskandar Malaysia), Penang (North Corridor Economic Region), and Kota Kinabalu, Sabah. What sets Mah Sing apart from other developers is its product offerings and the ability to cater to the diverse buyers and market segments.

Wrapping up

We have had a look at the best of the best in Malaysia’s property development arena for 2022. These are the champions of construction, the visionaries transforming our Malaysian tanah with their innovative projects and top-drawer developments. Whether you’re looking to invest in a high-rise with a view or find a cosy nook in a new township, these developers have been paving the way for your future homes and communities. So, take your pick from this stellar lineup, and step forward into a space that’s built with passion and precision, just for you. Click here for the Top 10 Property Developers In Malaysia 2024.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

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Top 10 Property Agency In Malaysia 2020

Finding the right real estate agency to help you buy or sell your home can be quite stressful, and there has been many horror stories of rogue property negotiators running off with their clients deposits. So here are a list of some of the top property agencies in Malaysia in 2022, who have a good track record of delivering on their real estate promise :

Esprit Estate Agent

A fast growing real estate firm, Esprit Estate Agent Sdn Bhd is a multi-award winning real estate firm established in year 2000, with a long standing proven track records in providing real estate services in Malaysia.

Their goal is to be the biggest community of real estate professionals who dares to be different, and aim to be innovative and revolutionise the real estate business model.

Jalin Realty

Jalin Realty is a privately owned business specialising in property marketing, sales and support. The business began in Kuala Lumpur in the 1980s, marketing property to people looking to diversify their wealth. In the 2000s, the business began marketing Australian property to Malaysia, followed by the opening of offices in Singapore, Indonesia, China, Australia and now Hong Kong.

Kith & Kin Realty Sdn Bhd

Kith & Kin Realty Sdn Bhd is a registered Real Estate Agency (Reg. No. E (1) 1933) with the Board of Valuers, Appraisers, and Estate Agents of Malaysia. Founded in 2020, kith & kin provide professional real estate brokerage services for newly launched projects, as well as the sub-sale and rental market.

ERA Malaysia

ERA Malaysia is associated with the registered company of New Bob Realty Sdn Bhd which currently has its offices at Penang, Kuala Lumpur, Kedah and Johor. ERA Malaysia is a key player in providing training and business consultation for real estate agencies while fulfilling the dream of Real Estate Negotiators and agencies in reaching their fullest potentials.

MAXXAN Realty

MAXXAN is an innovative real estate company established in October 2017. Spearheaded by our 3 founders with a unified vision to always stay ahead of the game, and to develop teams throughout Malaysia and venture into international markets. In less than 2 years, they have expanded their operations to major cities across Malaysia and tripled our team size, building a total of 12 teams.

Chester Properties

Chester Properties Sdn Bhd is a young and dynamic company, Chester Properties has within a short time grown from a single-office entity in Kota Damansara to more than 10 branch offices.

The expansion of Chester’s agency to Chester group is a major step forward as well as a great reputation boost for LEAP market Malaysia in their aspiration to become pioneer authentication of Real Estate brand and to ultimately achieve global recognition.

The Roof Realty

The Roof Realty is an emerging real estate agency focused on providing sales, rent and property management of residential, commercial and industrial properties. They know that real estate clients want to deal with negotiators that have knowledge, expertise, honesty, integrity, and are committed to achieving the best possible result for them. The Roof Realty provides ongoing training to ensure their team is aware of the latest industry trends as well as changes to laws and conditions to maintain clients’ utmost interest.

Keller Williams Malaysia (Reapfield)

Established in 1984, the Reapfield Group has over 35 years of proven excellence in Malaysia. In 2019, the Reapfield Group officially joined Keller Williams Realty International; and is proud to be part of the ever-growing Keller Williams family!

With an award-winning 35 years of history, and over 800 associates strong and counting, Keller Williams Malaysia dominates local and international real estate projects in residential, industrial, and commercial markets.

MIP Properties

MIP Properties Sdn Bhd (LPPEH Reg. E(1)1866) is registered with the Board of Valuers, Appraisers, Estate Agents and Property Managers of Malaysia. They are an innovative and aggressive Real Estate Agency with a highly dedicated team of Real Estate sales consultants providing comprehensive range of real estate related services to individuals, corporate clients and business partners.

Wrapping up

And there we have it, folks – the ultimate round-up of Malaysia’s finest real estate agencies for the year 2022! These are the titans of the trade, the agencies that have gone above and beyond to help you find your perfect piece of paradise in our beloved land. Whether it was the hustle and bustle of KL you were after, the serene suburbs, or a slice of beachside bliss, these agencies have been your trusty guides every step of the way. So, hats off to these stellar performers who have made property hunting a breeze and dreams a reality. Here’s to finding that perfect spot you can call home, where stories unfold and memories are cherished, in our one and only Malaysia!

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

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