Being a real estate agent is like running your own business. And most of the time owning your own business means being a one-man band – being the accountant, the bookkeeper, the administrator, the secretary, the salesperson, the marketer, and many more. These many hats lead to all types of challenges.

Digital marketing professionals tend to get asked by relatives or ‘good’ friends for tips on improving themselves in this relatively new field. We wouldn’t be humans after all if we did not capitalise on personal relationships to help ourselves or the people close to us. You know, that curiosity of another’s work over a cup of coffee.

Don’t get it wrong. Picking another’s brain is not a bad thing. However, the common question asked is “what should one do to generate more business from digital marketing” when the right question that should be asked is “WHEN should one hire help to generate more business from digital marketing”. While a real estate agent / business owner may wear many hats and deem it possible for themselves to oversee and run every aspect of their business on their own, it may not be the most prudent long-term solution.

Let’s say that a digital marketing professional was asked the right question – there would not be a one-size-fits-all answer. There are however established guidelines to help one determine if it is time to hire someone to handle their marketing strategy and execution.

Keep in mind that as a real estate agent / business owner, you would still have to be involved to an extent. As the face of the business, your marketing content would need to mirror your tone and character. In an industry that depends on face-to-face interactions and a high level of trust, your marketing should take on a personal approach and promote your personal branding.

Additionally, your choice of freelance marketer or marketing agency will be the driving force behind your business. While you may not understand fully the nuances of digital marketing, you should ask questions regarding the strategies that will be put in place to understand its implications and potential risks.

Download Now: Real Estate Content Marketing Guide [Free Access]

When You Don’t Have Time for Marketing

As a real estate agent / business owner you’re going to have your hands full with your business’ development, customer service, marketing planning and execution, book keeping, accounts, and many more. It would be easy for marketing to fall to the side with so many other things needing your immediate attention.

Your lack of ability to focus the time, energy, and resources needed for marketing is a good indication to outsource some tasks such as marketing which itself is a full-time job.

By freeing up your time to focus on other things, you will be able to increase your efficiency while getting your business marketed consistently. Time is money and getting someone to help will be a win-win for you and your business.

When You’re Unsure What to Do Next

Amateurs and professionals alike will eventually hit a dead-end at some point. When you find yourself banging your head against a wall (figuratively, of course), it’s time to get some help. Whether it be with lead generation, client conversion, or meeting the bottom line, reach out to marketing professionals who tend to give out basic (and often free) advice on your next steps (especially if you invite them out for a coffee).

Regardless of who you talk to, if you still find yourself staring at a blank wall, then it’s time to look for someone to take your marketing to the next step for you.

When You’re Looking to Grow Your Business Faster

If you’re hitting your income target then congratulations! You’re at a peak of your business. Note, I said A peak and not THE peak as with any other business, there will be ups and downs. At the current peak, it’s now time to decide whether to grow your business more or maintain it at its current level.

If you decide to go with Option 1, then you’ll need more hands and brains on board. What was good enough to get you to your current position would probably not be enough to push you ahead. You will need different perspective, new strategies, and new skills to take things to the next step.

Decide where your time is best used and how much you want your business to grow. When growth is the goal, you will need help.

When You’re Unsure of How to Boost Your Marketing Strategy

You’re an expert in owning a business and in real estate, not in online marketing. While today’s connectivity allows us to learn about content marketing, ways to drive traffic to your site, and SEO, it is most likely that like many real estate professionals, digital marketing is not your main area of expertise. You need to find someone who has the skills to compliment your own skills so the business can grow.

When Your Business Stops Growing, or Starts to Decline

Why fix it if it’s not broke…right? It doesn’t always work that way. You may not notice your business’ growth stalling or declining right away. Either way, it’s always a good time to hire an expert to help figure out the problem. Marketing consultants can diagnose the issue, form a strategy and even help you advance your business. These experts present solutions based on their data as well as their experience in the field. Relying on your instincts or things that you’ve read about may not impact your business the way you hope to.

Great digital marketers are like scientist, and make decisions based on analytical data and continuous testing. You should find a digital marketing expert who focuses on data, rather than marketing amateurs that blindly blast advertising with no direction.

With technology changing at such a fast pace, it’s important to rely on experts that are up-to-date with technology and quick to change and adapt with current times.

Stay tuned with the realestatemy.com/blog for more up to date tips and guides for real estate marketing professionals.

The post When to Hire Marketing Experts for your Real Estate Business appeared first on RealestateMY.

Choosing the right real estate agency to join is a critical decision for any agent, whether you’re just starting out or looking to make a move in your career. This decision can significantly impact your professional growth, job satisfaction, and success in the industry. In this guide, we will delve into the key factors to consider when selecting a real estate agency.

These include the agency’s market reputation, training and development opportunities, commission structure, support services, company culture, and technological resources. We’ll also discuss the importance of aligning your personal goals and values with those of the agency. Understanding these aspects will help you make an informed choice, ensuring you join an agency that not only enhances your career prospects but also supports your journey in becoming a successful real estate professional.

With so many real estate agencies in Malaysia, finding the right real estate agency to join can be a headache. So to help you make your decision easier, here are a few things to keep in mind when you’re considering to join a property agency.

Download Now: Real Estate Marketing Plan Template [Free Access]

1. Commission and Fee Structure

Real estate offices can be quite different when it comes to commission splits and fee structures. Some cover more expenses up front in exchange for a larger share of your commissions, while others let you keep more of your earnings in exchange for a “office fee.” Some provide real estate technology and computer hardware, while others charge you for printing and office supplies. It’s important to factor in all of these costs before you commit to a real estate agency. You should also consider whether the agency’s fee structure lines up with your work habits. If, for instance, you prefer to handle everything on your own, renting a part of the office might be better.

2. Location

Thanks to the Internet, real estate negotiators can work from anywhere. That said, you’ll likely want to choose an agency branch that’s as close to your home as possible–firstly, because it gives you the opportunity to sell the area you know best: your own neighbourhood/kampung. Working close to home will also minimise petrol mileage and other transportation expenses, which make up a significant part of your overall budget. Finally, having your office close to home gives you more flexibility, allowing you to stop by your house to pick up something you forgot.

3. Inventory

The perfect property agency culture and a lot of marketing support won’t help you much if you have nothing to market. That’s why you’ll want to make sure the agency you work with provides a large inventory of property listings and continuous property listing generation. Think of listings like physical goods in a shop: you wouldn’t want to work in a place with nothing on to sell, and customers won’t want to shop there, either. A large and diverse inventory also gives you the freedom to focus on specific kinds of listings.

4. Technology

When it comes to working in real estate, technology doesn’t end with a computer and an Internet connection. There are many factors for determining whether an office will suit your tech needs. Are there desktop computers available? How new are they? What operating system do they use? Which software products and tools do they use or require? This last question is especially crucial: many real estate offices are very much outdated from a technology standpoint. If your agency is living in the past now, chances are they won’t be any more interested in updating later.

5. Training

Any real estate negotiator will tell you that the learning begins when you earn your license. No matter how confident or intelligent you are, as you get your feet wet, you’ll still need guidance to navigate your new profession. Some agencies offer formal mentoring and training programs on everything from sales to technology to ethics. Others drop a company manual on your desk and wish you the best of luck. Make sure the agency you choose will provide the support you need to be successful.

6. Marketing and Advertising

Marketing and advertising are a huge part of a real estate negotiator’s life and budget, so you’ll want to pay attention to how a prospective office handles them. Some companies subsidize a portion of your property lead generation budget and provide ready- made materials like print mailers, while others will ask you to handle it all on your own, and ask you to do your own property google marketing and Facebook marketing. Cost isn’t the only concern, either: some offices, particularly those affiliated with large franchise companies, will restrict how you can use their brand and where, even requiring you to use approved language and materials. Go with an office that provides the right balance of support and flexibility.

7. Franchise or Independent?
   

One of the most common questions new real estate negotiators ask is: should I work for a major real estate chain, or a smaller independent agency? Every agency is different, so it’s important to use caution around terms like “franchise” and “independent.” That said, each model has its advantages and disadvantages

-Franchise

In a word, franchises provide more support. Because of their size and relationships with other offices, franchises usually have robust referral networks and large listing inventories, making it easier for new negotiators to find leads and offer clients more attractive options. Due to their corporate nature, franchises also tend to have more formalized, in-depth training programs, as well as brand recognition to help beginning negotiators make their start. Corporate status also leads to more up-to-date technology and marketing resources.

On the other hand franchises tend to offer less freedom. Negotiators must answer to the corporate culture when it comes to how they conduct their business, from the tools they use internally to how they market themselves and their properties. This all tends to come at a higher cost: in exchange for a brand name, negotiators must often pay initiation fees and/or a higher commission cut. Finally, franchises can be bureaucratic places, where loyalty and friendship are low and the corporate culture trumps new ideas or criticisms.

-Independent

Here, the word is flexibility. Independent real estate agencies come in all shapes and sizes. Some have only a couple negotiators, while others have several offices. Nevertheless, because they don’t have to answer to corporate policy, independent companies are often more adaptable and give negotiators more direct input on policies and programs. Since they’re founded locally, independent companies also have a local authority, with a reputation for offering a more personal touch and deep knowledge of the area. At the same time, that local flavor sometimes comes with a traditional mentality. This makes a lot of independent agencies less forward-thinking and less willing to modernise.

On the other side, smaller companies tend to have fewer resources than franchise firms, meaning that even if they want to update their technology, they don’t have the cash to do it. This may also lead to less advertising support, fewer training opportunities, and less guidance. Again, none of this is absolute. Indeed, plenty of independent firms actually have more power and better brand recognition than the franchise offices they compete with. But, independent doesn’t mean alone: some independent offices have networks of their own.

Conclusions

In conclusion, deciding which real estate agency to join is a multifaceted decision that requires careful consideration of various factors. It’s crucial to evaluate the agency’s reputation, support structures, commission models, training opportunities, and the compatibility of its culture and values with your own. Additionally, considering the technological resources and marketing support offered can greatly impact your ability to succeed and grow in your career.

It’s also beneficial to seek feedback from current or former agents of the agency. Ultimately, the right choice is one that aligns with your professional aspirations, provides the necessary tools and support for your growth, and places you in an environment where you can thrive and achieve your real estate goals. Making an informed decision in this regard sets the foundation for a rewarding and successful career in the real estate industry.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate professionals.

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Building a robust real estate client list is essential for any agent aiming to establish a successful career in this competitive industry. The process involves more than just gathering contacts; it’s about creating meaningful connections and establishing trust.

In this guide, we will outline five key steps to effectively build your real estate client list. From leveraging networking opportunities and utilising digital marketing tools to providing exceptional client service and harnessing the power of referrals, each step is designed to help you expand your reach and establish a solid client base.

We’ll also discuss the importance of continuous engagement and adding value to your clients, ensuring that your list is not just growing in numbers but also in quality and loyalty. These strategies will equip you with the tools needed to build a strong, dynamic, and loyal client list, setting the foundation for a thriving real estate business.

Download Now: Real Estate Marketing Plan Template [Free Access]

Building a list of real estate contacts and clients is no easy task, but here are five steps for helping you get started.

Step 1: Make a Plan.

Some property agents make the mistake of thinking they’ll prospect real estate clients however they can, and whenever they have time. Instead, you need to have a good plan.

❖Set aside two hours in your daily schedule for prospecting clients. You can do this all at once, or split them up. You can prospect in the morning, or the afternoon. Whatever you choose, eliminate all other distractions during those times for prospecting.

❖Don’t overwhelm yourself at first, limit yourself to only two or three outreach methods to begin with. Will you email prospective clients? Make cold calls? Send out flyers? Get recommendations from more experienced property agents, then take the time to perfect your choices.

❖Set monthly, weekly, even daily targets for your prospecting efforts. This will give you a goal to work towards and help you decide whether your strategy and approach are actually working.

 

Step 2:Make the most out of your existing relationships.

While getting your name and brand out there to new clients is important, it’s much more likely that you already know your first client. It could be, a friend or relative, that will probably be more willing to give you an opportunity as their new property agent than, you finding a stranger who isn’t familiar with your character or habits.

❖Make a list of everyone you know on a first-name basis in your location, from your aunty to the guy at the coffee shop. It may sound like a silly exercise, but it will put into perspective just how wide your network of influence already is.

❖Once you have your list, tell everyone on it that you’re a new real estate negotiator and you’re accepting new clients. Check their names off as you start.

❖Expand your contacts by getting involved in local communities and organizations, from the PTA to the MIEA to your local neighborhood community. Be a positive contributor to your community, and make sure everyone knows who you are and what you do.

Step 3: Volunteer For Showroom Duty.

Many property agents don’t like wasting time during showroom duty, in which a negotiator is assigned to the showroom of a development project to answer enquiries and meet visitors. That’s because it’s tedious and often thankless work. Nevertheless, showroom duty has its benefits for a new agent hoping to find new clients.

❖Engage walk-ins and call-ins before anyone else and practice working with prospects. Even if they aren’t interested in the end, they’ll walk away with your name and contact information.

❖Score points with agency management. When your colleagues and superiors see that you’re dedicated, they may be willing to throw you a lead as a reward (or when they’re too busy to handle it themselves).

 

Step 4: Create your own Real Estate Website.

Many of the top performers in the real estate industry suggest that being successful is about “building a brand”. In other words, you need to provide prospective clients with a clear promise of what you have to offer them, and a place they can go to witness that promise. The best way to do this is to build a real estate website that displays your professionalism, your understanding of your location, and, of course, your property listings. It’s not enough to have just any website, however. Here are a few musts:

❖Your website should be your own, not just a page on your agency or company’s website.

❖Your website should be technologically up to date, with an SEO-friendly structure, and advanced search features.

❖Your website should feature a responsive design that displays well on any device and lets your property listings take center stage.

Step 5: Build a Database Mailing List.

Once you’ve gotten things going on your contact list, you also need to stay top of mind with these people. The best way to do this is by engaging your network via email or whatsapp.

❖ Take advantage of every opportunity to get an email address and phone number. Make sure each page of your website offers multiple methods and reminders for visitors to opt into your email list.

❖ Make it worth it for your clients. Whether it’s a downloadable neighborhood location guide or a series on preparing your property for sale, be sure your emails are adding value instead of just noise.

❖ First impressions are everything. Whatever incentive you create for people to sign up for your email list, be sure you follow through. If you promise your subscribers great content and deliver something mediocre, chances are they won’t stick around very long.

❖ Don’t use email to sell. Most people will delete overly salesy messages without opening them; others will quickly unsubscribe from your list. Instead, use email to drive people to your blog and your website, where your informative content and beautiful listings will make a much more persuasive argument than a cold sales pitch ever could.

❖ Customise your calls to action. Make sure people know exactly what they’re getting when they fill out your opt in form or click on that link in your newsletter. Instead of vague requests like “click here,” “submit,” or “sign up,” make sure every call to action offers a clear reward: “download your free location guide,” etc.

Conclusion

In conclusion, building a comprehensive real estate client list is a strategic process that involves more than just collecting names; it requires dedication, smart networking, and a focus on relationship-building. The five key steps—utilising digital marketing and social media, engaging in community networking, providing exceptional service, seeking referrals, and maintaining consistent follow-up—form the cornerstone of this process.

By implementing these strategies, agents can not only expand their client base but also foster long-term relationships that lead to repeat business and referrals. It’s important to remember that each interaction is an opportunity to grow your network and enhance your reputation in the industry. With a commitment to these principles, real estate agents can steadily grow their client list, paving the way for a successful and sustainable career in the real estate market.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

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How to get property listings

Becoming the best real estate agent in your target location takes some serious strategy for generating good property listings. To be successful you have to differentiate yourself from your competitors as the trustworthy negotiator in your market, but also be savvy in generating seller leads in a potentially tough market.

As a real estate agent, acquiring a diverse and robust portfolio of property listings is crucial for success in the dynamic and competitive world of real estate. This introductory guide is tailored to provide agents with effective strategies and tools to enhance their property listings. We will explore how to leverage networking, both within the industry and with potential clients, utilize digital platforms and social media effectively, and tap into local market insights.

Additionally, we’ll discuss building strong relationships with property owners and developers, and staying informed about emerging market trends and property developments. These approaches are designed to not only increase the quantity but also the quality of your listings, ensuring you can offer the best options to your clients. We have put together a guide to help you master the art of getting property listings in your local market.

Download Now: Real Estate Marketing Plan Template [Free Access]

How to choose a target location to get property listings

Choosing the right target location for acquiring property listings is a pivotal decision for any real estate professional. It sets the foundation for the type of clientele you’ll attract and the nature of transactions you’ll handle. This guide will provide insights on how to strategically select a location that aligns with your business goals and expertise.

We’ll delve into analyzing market trends, understanding demographic profiles, assessing economic growth patterns, and identifying areas with potential for real estate development. Whether you’re looking to specialize in urban high-rises, suburban family homes, or rural retreats, understanding the nuances of different locations is key.

By carefully selecting your target area, you can position yourself effectively within the market, meet the needs of your clientele more efficiently, and enhance your opportunities for success in the dynamic field of real estate.

So how do you choose the right location for your property listing generation efforts? Start with your highest successes. Find out where you’ve have been the most successful in closing sale transactions and think about building your base from there.

These are important factors you need to consider:

The Average Selling Price

You know that for most locations, profit is in the number of property deals you close and the average selling price of each property transaction. If you currently specialise in a certain price bracket and have been successful in the price bracket, you should choose a target location that has the similar price range. If you’re just starting out, it’s safe to focus on neighbourhoods where properties sell around the average price for your region or city.

Your Opportunity

Make sure there is abundant opportunity for sales. Find the correct figures on property market statistics, and make sure its enough to make the commission return worth all your efforts, but not so many that your marketing is too spread out. 300 properties is a good place to start for agents just branching out into a new location, and of course you will need to expand as business grows.

You need to choose an active location/city as well. Ideal property turnover rates will vary from city-to-city, but a general rule of thumb is to target a location with at least a property turnover rate of 7-9%. You will want a location that’s moving fast enough to give you opportunity and business.

The Competition

Research who’s doing sales in the target location. There are two type here:

•  The location doesn’t have any agents dominating the market share.

•   The location has a clear agent or agency in charge

Either way, this presents you a solid opportunity to win over sellers with targeted advertising and cold calling. Once they see your brand and your value, from your sales record, property website, and social media postings, they will come calling on you as the next property expert in town.

How to get property listings from your chosen target location

Securing property listings in your chosen target location requires a strategic and well-informed approach, especially in a competitive real estate market. This guide is designed to equip real estate agents with the necessary tools and techniques to effectively gather listings in their selected area. We will cover a range of strategies, from cultivating local community relationships and networking with area specialists to leveraging online marketing and data analysis tools.

Understanding the specific dynamics of your target location, including demographic trends, property values, and buyer preferences, is crucial. Additionally, we’ll discuss the importance of building a strong local presence, both physically and digitally, to establish trust and recognition in the community. By following these approaches, you can efficiently accumulate valuable property listings and become a go-to agent in your chosen area.

When you have established a location to start property listing generation, it’s time to start some targeted, marketing and cold calling strategies. Make sure you are adding the leads you generate to your seller database and tracking them over time.

The General Best Practices

Firstly your goal is to have a real presence in your target neighbourhood. That means if you’re not going all-in then don’t do it at all. Your strategy needs to be based on building relationships with sellers and being a source of knowledge, which takes time, investment, and most importantly, knowledge consistency.

Keep your marketing and outreach consistent. To establish a strong reputation you will need repeated positive interaction in your personal branding, outreach, marketing, and communication.

Position yourself as the location expert. Make sure you have a solid grasp on local pricing trends, buyer demand, and can communicate these numbers and statistics effectively to your seller prospects. Your prospects want compelling information and stats on the market in their location and hyper-local “Sold or rented stories” with successful outcomes.

Manage your budget appropriately. Property marketing is a numbers game, you want exposure to get more listings, but only market to a number of people that you can afford to.

Here are some strategies for marketing for property listings:

Direct mail

The buying and selling game has mostly moved online, but direct mailings and postcards like “just listed” and “sold” cards are still an effective way to supplement your property digital marketing efforts. Remember the consistency is key, both in your branding and your outreach. Mailing out to too many properties, or too many time will keep your costs high, but if you’re careful to target your outreach audience correctly and create a plan around reach and frequency you should be fine

Face-to-face Interactions

Personal face-to-face contact will always be a great way to attract new clients and build relationships. Attending community events, hosting open house viewings and personally inviting neighbours to attend are great ways to meet prospective clients and start conversations.

Cold calling

If you are able to obtain property masterlists, you will be able to do call canvasing, by introducing yourself to potential sellers, and asking them if they are in the market to sell or rent out their properties. While we don’t condone obtaining masterlists illegally, a better way would be to build your own database of potential sellers from online marketing, and social media marketing.

Online Presence

Your own property website is like a welcome mat for your brand and the first step to generating online seller leads. Keep careful control of your online reputation to ensure the branded experience communicates value and the perception you’d like to establish about your real estate business. To identify seller leads online and collect their addresses, an effective strategy is to employ a home valuation page. The promise of a free valuation estimate and market report are a good way to find new seller leads and are perfect for new and established agents.

Online Marketing Ads

Potential sellers are performing searches on Google and Facebook based on their specific geographic neighborhood location. This is a huge opportunity for you to gain exposure and reach them with digital ads that show your brand, value, and expertise in that neighborhood/location. These sellers want to work with the real estate agent who appears to be the specialist in their location, so you need to stay visible.

Keeping in Touch:

To stay top-of-mind with potential clients who aren’t ready to make sell or rent out yet, it’s simple to set them up on a drip campaign that keeps them informed on local neighbourhood stats, market trends, and the price of property that sells nearby. This type of communication keeps your property listing generation consistent, automated and effective. Find a real estate digital marketing expert to help you set this automation up.

Other strategies and ways to get property listings

Reach Out to the Neighbours of Your Listings

Neighbours will want to know how their property market is doing and what that means for their own home prices.

Make yourself the go-to seller listing agent in the neighborhood by door-knocking and introducing yourself. To get the conversation happening you can offer a free valuation appraisal. Most people will probably be ok to get a free valuation report and you can get some contact information quite easily.

Offer Advice or More Services to FSBOs    

So the seller is confident they can sell their property on their own, but there’s probably some kind of advice, or value you can give to help them out, no strings attached, this is a great way to get yourself known out there.  Because helpful people are usually rewarded and if they end up deciding to go with any agent, they will probably pick you. Also, another thing you can do is offer your services to FSBOs with a provision in your agreement for a reduced rate .

Conclusion

In conclusion, obtaining property listings as a real estate agent is a multifaceted process that combines personal networking, strategic marketing, and a deep understanding of the local market. Building and maintaining relationships with homeowners, developers, and other agents is foundational to success. Leveraging digital platforms, social media, and traditional marketing methods effectively can significantly expand your reach and visibility.

Staying abreast of market trends and being actively involved in the community you serve further enhances your ability to secure listings. By integrating these strategies with a consistent, client-focused approach, you can establish a robust and diverse portfolio of property listings, positioning yourself as a knowledgeable and trusted agent in the real estate market.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

The post How to get property listings as a real estate agent appeared first on RealestateMY.

Conclusion

In conclusion, for real estate agents aspiring to excel in today’s market, embracing a suite of essential tech tools is key to enhancing efficiency, client engagement, and overall success. Tools like Responsive Real Estate Websites, CRM Lead Management Systems, and Virtual Open Houses revolutionise how agents showcase properties and interact with clients. Comparative Market Analysis Tools and Transaction Management Software streamline the buying and selling process, ensuring accuracy and professionalism.

Online Advertising Solutions and Marketing Analytics Platforms enable agents to reach wider audiences more effectively, while Content Management Systems ensure that their online presence is engaging and informative. Each tool plays a pivotal role in different aspects of a real estate agent’s business, from lead generation to closing deals. By integrating these technologies, agents can stay ahead in the competitive real estate landscape, offering unmatched service to their clients while driving growth and success in their careers.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

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Why real estate agents need a good CRM

Most agents think they are experts and know how to effectively nurture their prospects.  But until they get a property lead management system CRM, they won’t really understand what is the best ways to do so.

An experienced real estate agent is typically a professional who has steadily grown their business by building up their list of contacts and promoting their personal brand and the niche they specialise in for some time, including and especially online via digital marketing. But a newer agent is just getting started in the business and learning how best to manage their leads. So as new property agents start interacting with their prospects via content on their property website and providing their contact information, they will need to understand the best way to manage it all.

A CRM for real estate agents combined with marketing strategies can do great wonders in terms of turning leads into sales.

Experienced real estate experts, will benefit from a solution that offers comprehensive organization of all their leads with seamless integration. The new property agents will probably have a system that is simple to learn and offers excellent automation capabilities to help them develop their lead nurturing strategies.

CRMs handle the time time-consuming tasks for agents so you can devote your energy to the many of other responsibilities a typical real estate agent will have.

The beauty of an effective CRM is that it essentially does the work for you. There are various benefits to the tools available, depending on your individual business goals, and research shows CRM software has the biggest impact on customer retention rates and customer satisfaction rates in businesses who use those tools.

Download Now: Real Estate Marketing Plan Template [Free Access]

Conclusion

In short, a CRM exists to make the necessary tasks related to your real estate lead generation and management significantly easier. It streamlines communication with your prospects and team.  If you’re an agency or developer , lets you update lead information from virtually anywhere, and keeps your contacts organised so you can devote more of your precious time to nurturing the leads you’re confident will convert into new or recurring clients down the line.

Real estate agents greatly benefit from utilising a CRM system as it becomes an indispensable tool in managing and nurturing client relationships, the cornerstone of the real estate business. A CRM system not only streamlines organisational tasks and client communication but also provides valuable insights into client preferences and behaviours, enabling agents to tailor their services more effectively. The ability to track interactions and transactions in a centralised database significantly enhances efficiency, allowing agents to focus more on closing deals and less on administrative tasks. Furthermore, a CRM’s capacity for automation and real-time monitoring equips agents with the agility to respond swiftly to market changes and client needs. In the competitive field of real estate, a robust CRM is not just a convenience; it’s a vital asset for success and growth.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

The post Why real estate agents need a CRM appeared first on RealestateMY.

Download Now: Real Estate Marketing Plan Template [Free Access]

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

The post How to find new real estate clients 2022 appeared first on RealestateMY.

When real estate competition is tough, and technology is automating services left right and center, what makes you stand apart from the other real estate professionals? Providing a VIP treatment, a red carpet client experience that will leave a lasting impression on your leads. It is also important to never forget that you are in the real estate service industry! The experience your clients have with you will make or break your sphere of influence, and amazing client experiences can build the foundation for a lasting, thriving property business.

Download Now: Real Estate Marketing Plan Template [Free Access]

1. Reach Out To Clients During Milestones

Have you ever received a handwritten birthday card from your supplier? Or an holiday card from your doctor? It may seem very simple, but those little gestures can go a very long way. As a real estate agent, you are involved in one of the most important decisions in your clients’ lives, and you end up spending quite a bit of time getting to know your clients during their property buying journey. Reaching out to them to show that you care, will make your clients feel appreciated, and will provide a lasting impression on them.

You can even use Facebook Lists, which will make this process so much easier. Simply organize all of your clients into a Facebook List. You can break it down even further, by grouping them into “Buyer Prospects,” “Current Clients,” and “Past Clients.” Once they’re grouped into lists, you can click on a specific list, and see only the “news” from those people. This way you can easily keep up with milestones such as birthdays, weddings, etc.

Here are a some ideas to get you started:

• Handwritten birthday cards
• Flowers once a closing has gone through
• A bag of treats if they have a new pet
• Congratulations card for a new job or baby
• Quick phone call to check-in a few months down the road. “Just wanted to see how you’re settling into your new property!”

2. Listen to Clients and Ask Questions

For you, the process of buying a property is very routine. You’ve walked many clients through it time and time again, and you’ve perfected your process into a nicely packaged system. For a first time homebuyer, however, it’s a totally new experience to them.

We know you’re busy property agent. And of course, you don’t have time to spend countless hours talking to every client, but don’t underestimate the importance of listening and communicating to them. Hear what they have to say when they’re describing their perfect property. Ask many questions, and genuinely listen when they discuss their concerns, preferences, hopes and fears. At the end of the day, the property agent who listens, is the agent a client is going to trust and recommend to their friends and family.

Particularly, right now as the Corona virus pandemic unfolds, fears and uncertainty about the right move and the state of the housing market are troubling your clients’ decision-making. You can be their source of comfort by hearing all their concerns and providing trusted sources of  valuable property data and information to help guide them in their real estate process.

3. Anticipate What Your Clients Need

You need to be in the right place at the right time for your clients, this is what will set you apart from the rest of your real estate competition and help you close the deal. But it’s not easy keeping tabs on the hundreds, potentially thousands and tens of thousands of leads in your real estate client database. So be sure to leverage great technology like CRMS to help you stay in front of leads and clients at the right time.

What is the most valuable currency in the world? Time ofcourse. So disrespecting someone else’s time is a sure way to come across as unprofessional and disorganized. Of course, life happens.  But always be honest and upfront with your clients. If you are running late, or have to reschedule an appointment, let them know as soon as possible, and apologize beforehand.

Even during social distancing, we all still seem to fill our calendars with real estate appointments. Whether you’re at home or struggling to find some quiet office space, try to prioritise time-blocking to avoid being late.

Some tips for being on time:

• Be clear about exact location, and check waze ahead of time. (Always plan for traffic!)
• Be very thorough (to the minute!) with your Google calendar.
• Have a journal or physical planner in addition to your phone.
• Synchronize all of your devices to the same time for accuracy.
• Set proper boundaries and expectations for appointments. If a meeting is extending on, you’ll be able to say, “I have to stop at 2pm for my next.”

4. Be Compassionate To Your Clients

Excellent customer service is always very important. But now, you have to go that extra mile.

Being friendly will never go out of style. Be the property agent who brightens a client’s day. Be the agent who goes the extra mile to make a stressful situation feel a little less stressful. A great way to make sure you are providing a friendly experience, is to work it into your own core values or mission statement. Whether you are a single agent, or you work with a team, being kind should always be you number one priority.

It may be tough to be friendly when you’re feeling stressed or overwhelmed! Take all the necessary steps during the day to make sure that you’re calm, collected, and enjoying yourself. Property agents spend a lot of time in their car! When you’re on your way to an appointment with a client, put on your favorite playlist, album, or audiobook, and allow yourself to have a few brief minutes of “you time.” Additionally, exercise and a healthy diet are natural energy-boosters and can help keep your mood elevated all day, so start being active.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

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Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

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In Summary

Although today’s real estate environment is not the best, a virtual property presentation can be a great reason to update your current system and get familiar with new technologies for the real estate industry.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

The post How To Give A Virtual Real Estate Presentation During Covid-19 appeared first on RealestateMY.