With the corona virus crisis changing the real estate industry, its time to embrace a “new normal”. Real estate agents will need to get creative with their property marketing strategies.

Download Now: Real Estate Marketing Plan Template [Free Access]

Here are the three most important functions for real estate agent or property developer during covid-19:

1. Prospecting for new property leads,

2. Nurturing your existing database

3. Closing transactions.

Closing property transactions are going to be much more difficult for the near term. Transactions likely will slow down and face-to-face, in-person interactions will change.

But the upside is that prospecting for new property leads and nurturing your database can still be done well.

And these two things that will help you prepare for when things bounce back once things the crisis has passed.

What should I do about my Digital Marketing Strategy?

Many agents will be thinking of pausing their real estate digital marketing campaigns, thinking that nobody is looking for property at the moment. But you might be surprised at the actual data from our digital marketing experts at RealestateMY:

• Lead volume MoM was only 1.7% lower in March than in February 2021.
• Cost-Per-Lead was actually down 3.6% in March vs. February 2021.

This means that people are still looking at property online, and with all the competition stopping their marketing, there is more opportunity for you to generate more leads.

During the lockdown more people are at home and they’re glued to their devices. They’re reading the news, they are working remotely, and they are browsing for great property deals. These people are looking now, will convert on your property website, and then transact a few months down the road. So now is the best time to capture these leads in your CRM database and start nurturing them as soon as possible so they are ready when the crisis is over.

Should I be doing more Facebook ads?

Facebook usage has spiked during the COVID-19 crisis because of the lockdown. With the recent spike in usage, the average Cost-Per-Click for Facebook ads for real estate, has gone down alot.

Facebook data from our RealestateMY Digital Marketing Team

• 27.6% more impressions in March than February 2021
• 5.1% more leads secured in March than February 2021

Real estate demand is going to slow down, that is true, but it’s not going to disappear entirely.

Now is the time to explore as many property lead generation tactics as possible. At RealestateMY, our number one goal is to make real estate professionals are successful. Now, more than ever, we are listening to our clients’ needs and wants, and are innovating with technology as quickly as possible to help them thrive in the face of these challenges. So do let us know your thoughts and feedback on how you think we can improve the real estate industry with the current situation.

There’s no denying that there may be some tough times in the coming months. But by embracing and researching new tactics, technology and strategies for evolving your business, you’re already one step ahead of many other real estate professionals. We recommend being patient, staying focused, staying calm, and leaning on your existing networks to help stay positive and assure that your real estate business is set up for success as we navigate our way through these new normals.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

The post Real estate digital marketing strategy during Covid-19 appeared first on RealestateMY.

In these difficult times it’s especially hard to focus on the strategic decisions needed to keep your real estate business running. Instead, you’re fixing problems, adjusting to a new way of working from home, and trying to help your clients who are anxious and uncertain. We know that being strategic is harder during moments of crisis, but this is also when it matters most. The future of your business depends on it.

Download Now: Real Estate Marketing Plan Template [Free Access]

Using a proven formula for success, you need to be prioritising your time based on your most revenue-productive activities, diversifying and growing your lead channels, and having the right CRM system to leverage the value of your database.

1. Prioritise your time

Finding time to be strategic is about understanding how you’re actually using your time and getting your to-do list clearly list out. You need to identify which tasks you should be delegating to others, simplifying, or taking off tasks of your plate. Once you have determined this, you will have a good structure to focus time on your most important work. Your revenue generating tasks, the tasks that energises you and moves your real estate business forward.

For many property agents, managing time is a big struggle. Your “office” may very well be the dinning room, in shared space with the child’s schoolwork and lots of togetherness. Working remotely is not easy. Taking out dedicated time to check emails and answer whatsapp calls can feel impossible sometimes. This puts us all in “fire alarm” mode and leaves little time for prospecting new business or responding to leads. This means missing out on business.

So now is the best time to consider offloading some of your less productive work, employing teams of experts to handle your real estate digital marketing or getting team members to help with lead response and nurturing. This ensures nothing slips through the cracks, you’re building a strong future property pipeline, and you’ll be ready to take advantage of vent-up demand when crisis-mode is over.

Questions you have to ask yourself:

• Am I leveraging the right technology to help with my work?
• Do I have strong, effective processes in place that are streamlining lead channels?
• Should I hire experts to help with my property digital marketing and lead generation?
• Do I have the right CRM platform to manage my database and prioritise opportunities?

2. Focus on Lead Engagement Tactics and increase your Lead Sources

You need to make sure you’re leveraging the right tech tools to meet your clients where they are, and deliver value now.  There has been a large surge of interest in site requests for video property tours. It’s time to lead into lead generation and find new sources to fill your sales funnel.

As online virtual tours and video chatting have become critical to business normalcy in today’s climate, we’ve seen incredible results by providing website visitors with the option to do virtual viewings from their real estate websites

Future success of real estate is looking very much virtual.

3. Create the Right Processes & Systems for your Database

You know that lead engagement priorities deserve your time. You’re investing money into lead generation. But without the right tools, processes and systems, and the right processes built into your real estate business, you won’t have the right framework to see the ROI on your lead generation investment and deliver a great customer experience.

You need to Question to ask yourself:

• How fast will your leads be responded to?
• Are leads tracked and content sent automatically?
• Have to invested in your database to realize the return in investment?

Part of being a real estate professional, a leader, is preparing for situations in your business where the future is uncertain. That’s why, now more than ever, the only way to alleviate uncertainty in your business is to have reliable real estate systems. The right technology and CRM systems produce consistent, predictable results. Now is the time to get in control of your property business.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

The post How to keep your real estate business alive during Covid-19 appeared first on RealestateMY.

Since June 2020, we have seen an increase in the inventory of property for sale month per month. As Covid-19 has impacted many people around the world, many people are still trying to sell properties during this difficult time.

If you are one of those sellers, you may find these 4 tips helpful in getting your property sold more quickly.

In Summary

If you want to sell your house in the least amount of time at the best price with as little delays as possible, a local real estate professional is a helpful guide. Call one today to find out what you need to do to sell your home more quickly.

Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.

The post 4 Tips to Sell Your Property Faster During Covid-19 appeared first on RealestateMY.