General Prospecting Templates

Welcome email

Dear <client name>,

My name is <insert name>, with <insert real estate agency >. You just signed up on my website so I wanted to introduce myself and let you know im here to help anyway I can.

If you have any questions at all, please don’t hesitate to ask.

Happy Property Hunting!

Immediate follow-up to Welcome Email

Subject: Thank you, again


I just wanted to thank you for registering on my website at <insert your website>. You should have received a welcome email, so be sure to check your junk or SPAM folder so you can access my site as often as you like.

If you see any properties that you would like more information on, or if you have any questions, please don’t hesitate to contact to me. Please know, my intention is to let you know I am here and available to help in any way I can.

Thanks again, and have a great day.

Just Listed property

Subject: Just Listed property


I have just listed this home. If you know anyone who may be interested in moving or if you are considering making a move, I’d be happy to help. Please feel free to call or email/whatsapp me.






Message for leads from other lead channel

Subject: Thank you for finding me on <lead channel>


Thank you for contacting me through <insert other lead channel>. I am in the process of gathering the information that you requested.

In the meantime, feel free to view my website to find all of the current listings in the area at <insert your website>. Here you can follow and save listings as they come on the market.

Thanks again!

Client Follow-up

Subject: How are you?


I just wanted to check and see how things were going. I know most people that are looking at property online are months away from buying and I wanted to let you know I am going to be in this business for many years to come.

Whether you’re buying in 3 weeks, 3 months, or 3 years please don’t hesitate to call me anytime. Until then, feel free to keep visiting my website to gather any information you need.

Have a great day.

Thank You for Referral

Subject: Thank you for the referral


Thank you for referring _________ to me. Please know I will do my very best to help them with their real estate needs. My goal is to provide them with the same quality of service you know and have come to expect.

Since my business is built on referrals from good people like yourself, I truly appreciate the referral and the trust you place in me. I am proud to be the real estate partner for you, your family, and friends. If you know of anyone else who could benefit from the services I provide, please send them my way. I would be happy to help them.




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