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A smart seller knows that a better-looking house will be easier to sell than one that is derelict and dirty. In western countries, house-staging is a popular method to improve a house’s aesthetic appearance from the buyer’s perspective. However, the time, effort and cost it takes to prepare a traditional staging (think developer’s show houses) are beyond the realm of average Malaysian sellers. Enter virtual staging. With 9 out of 10 buyers using the internet to search for homes, we’ll show you how virtual staging will help you to impress Malaysian property buyers.
Virtual staging is the art of decorating rooms with lifelike digital images of furniture and accessories to make it attractive to buyers. First, you need a professional photographer to take the property photos which are important for the final image to look realistic. Then the photos are edited using a design software to “fill” furniture and accessories in the room. The end result is beautiful photos that help potential buyers to make an emotional connection to the house and motivate them to view it.
Virtual staging is not suitable for all types of home. Some are better off with traditional staging. However, when done right, it works wonderfully for:
If you are still living in your house, then traditional staging is a superior choice for you. You can still virtually stage a few rooms if you and your real estate agent think it’s worthwhile, though.
With virtual staging, potential buyers get the best of both worlds. They get to visualise the potential of a home that has been virtually staged as well as the empty one, so they get a complete view of the property. It can be a fantastic asset to impress Malaysian property buyers when you are selling a vacant home, a home occupied by tenants or filled with old-fashioned décor.
One of the best things about virtual staging is that it is a whole lot cheaper than traditional staging. Here’s what you can expect:
Cost is not the only thing you need to consider, though. Here’s a side by side comparison of the pros and cons of virtual staging versus traditional staging in Malaysia.
Empty rooms don’t impress. Especially when buyers are flicking through photos online. Virtual staging can help your property to stand out, but you have to get it right from the start. Be sure to hire a professional photographer and a reputable design company to get the best results.
Traditional staging, which real estate agents and property developers have been using for years, doesn’t always need a professional stager. However, it does require a flair for interior design, an eye for detail and the ability to create spaces that attract a wide audience.
The ultimate mistake in virtual staging is hiring a design company that’s not good enough. For virtual staging to work, the photos have to be extremely realistic – buyers shouldn’t be able to tell the difference between a real photo and a computer-generated one.
Other mistakes to avoid in virtual staging are:
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