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From the moment somebody comes into contact with your real estate brand, a perception and relationship starts to develop. It starts off simple, a logo here, some marketing there? but ultimately, this relationship is something that could decide if your real estate business is a success or failure. So it’s up to you to make sure you are sending the right real estate branding signals.
That’s easier said than done considering all the different times and places people interact with your real estate brand. You could spend all day, every day closely monitoring your branding and marketing messages, but mistakes will still happen from time to time. As an property agent you might print out flyers with an old, outdated logo, or one of the negotiators in your team might mistakenly use a pixelated photo in the latest property report.
In this real estate branding series we hope to illustrate how to build your real estate branding, by laying the foundation for great branding and giving you a chance to evaluate and reflect on where you are today, and where to go from here.
This branding series is for real estate agency brand owners as well as property agents who want to protect and elevate their real estate branding. The decision makers who understand the power of a story well-told.
Your real estate brand matters. And if you’re ready to build and grow that brand into a consistent, compelling force that drives your real estate business, then this real estate branding series is for you. Here is part 1 of 7.
So which areas of branding should your real estate brand focus on? To start the series, here are some questions you need to ask yourself to help you evaluate your real estate brand’s strengths and weaknesses. You will use the answer to these questions to help you find out where you need improvement in your real estate branding. You can also reference these questions during the series as each set of questions are directly related to each part of our real estate branding series.
You need to answer these questions
You need to answer these questions
You need to answer these questions
You need to answer these questions
You need to answer these questions
How did you do? Were some areas more problematic for your brand than others?
Important note!
These questions are not meant to be taken as a pass or fail assessment of your brand’s value. Rather, they’re designed to gauge the challenges and opportunities your brand might be facing today in order to provide the best recommendations.
Now that you have answered these questions, please have them with you for the next parts of the series. We will be releasing the next parts of the series every week, and for each topic in the series, you will be able to relate your answers to relevant parts of the series in our branding guide series that will help you with each of the issues you have uncovered today.
So please stay tuned to the next part of the series where will explore in detail on how to properly manage your real estate brand. Here are the topics in the series:
Stay tuned with the realestatemy.com/blog for more up-to-date tips and guides for real estate marketing professionals.
The post Why Your Personal Real Estate Brand Matters – Real Estate Branding Series appeared first on RealestateMY.
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