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How to do marketing for your property location niche

Now that you have established a location to specialise in, it’s time to start some targeted, compelling real estate marketing. Make sure you are adding the leads you generate to your database and tracking them over time. Always remember your goal is to have a real presence in your target neighbourhood. That means you need […]

How to positively promote yourself as a real estate agent

All the skills, technology and expertise in the world won’t matter unless you are positively perceived from the audience. Your agency, your listings, your property developer, these can only take you so far. You also need to offer proof that you, above all others, are the best real estate professional your leads should work with. […]

8 Important Real Estate Metrics All Property Agents Should Measure

Real estate metrics Like in any industry in Malaysia, and especially for real estate negotiators, the only way to truly succeed is to know how your ‘success’ is measured. Most real estate negotiators fail in their first year because they are taught to sell, but not held accountable for their actual metrics and long-term performance. […]

Essential tech tools for all top real estate agents

  #1: Responsive Real Estate Website Ensure you have a beautiful, mobile-friendly site that displays your property listings   #2: CRM Lead Management System Use a CRM database that helps you add, organize, and prioritize leads.   #3: Comparative Market Analysis Tool Find a CMA resource that allows you to visually compare local listings.   […]

How much does Google Search Advertising Cost for Real Estate Agents?

How much does Google Search Advertising Cost The answer to this question isn’t as simple as it seems. Google advertising or AdWords involve many different factors that ultimately determine the cost of your search engine advertising. In this guide I will attempt to break down the cost to make it easier to understand for beginners […]


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